KISI-KISI UAS MANAJEMEN PEMASARAN

1PEB
CHAPTER 8: PRODUCT,
SERVICE, AND BRAND
1. Definisi Produk (Product) > slide 2

2. Tingkatan produk dan jasa (Levels of Product and Service) > slide 4-5

3. Klasifikasi produk konsumen (Consumer Product) > slide 7-9

CHAPTER 8: PRODUCT,
SERVICE, AND BRAND
1. Definisi Jasa (Service) > slide 2

2. Karakteristik Jasa (The Nature and Characteristics of Service) > slide 21-22
CHAPTER 10+11: PRICE
1. Definisi Harga (Price) > slide 2

2. 3 Strategi utama penetapan harga ( Major Pricing Strategies) > slide 3-4

3. Penyesuain harga (Price Adjustment) > slide 9

4. Respon atas perubahan harga (Responding to Price Changes) > slide 11

CHAPTER 13: PLACE
(DISTRIBUTION)
1. Definisi Retailing > slide 2

2. Jenis-jenis retailers (types of retailers) > slide 5-7

3. Definisi Wholesaling > slide 21

4. Fungsi saluran pada wholesaling (channel functions) > 22-23

CHAPTER 14: PROMOTION
1. Definisi bauran promosi (promotion mix) > slide 2

2. 5 perangkat bauran promosi (five major promotion tools) > slide 2

3. Tahapan kesiapan pembeli (buyer rediness stages) > slide 9

4. Strategi bauran promosi (promotion mix strategies) > slide 20-21