CHANGE IS THE ONLY

CONSTANT
OUR TEAM MEMBERS

MANISH TANNA
SMRUTI PATEL
SHISHIR MAJUMDAR
MANISHA VANZARA
HARSHA MULWANI
GEUBIND KEVALRAMANI
SHUBHAM DIWAKAR
MOHIT DERARA
JANKI SHARMA
SHALIN SAPRA
 DUBAI
Transformation of a desert into world’s business and tourism
hub

1% Oil Based Industry and 99% Economy based on Tourism

and Trade

Looking to the Drastic Change in Dubai

 How Dubai Transformed Itself
The Factors which changed the future of Dubai:

1. Vision to develop
2. Visionary Leader
3. Attitude to be the best
4. Ease of Doing Business
Vision to Develop
The King of Dubai : Sheikh Rashid Bin
Mohammed Al Maktoum understood
Oil Reserves cannot be a fruitful
solution for long time and future.

Vision of An Alternative Source:

Trade and Tourism
GENERATION OF ECONOMY

Oil Based Economy

↓
Trade Based Economy
↓
Tourism Based Economy
Visionary Leader

The Ruler of Dubai and The

Prime Minister of UAE : Sheikh
Rashid Bin Mohammed Al
Maktoum, a visionary leader
helped Dubai in becoming A
Global Destination, Global Hub
and 3rd Most Travelled City.
V Shaped
Valleys
Observing V Shaped Valleys and an
Idea making impossible things possible

Constructing Buildings and Skyscrapers

in a desert

Presently 40 Sky Scrapers

Development of Water Management

System for such large structures and
Skyscrapers which requires gallons of
water everyday.
 ATTITUDE TO BE BEST

Once The King Said :

“We Want to be Number One” OR “The Only One”

Dubai never settle for anything less than First Place :

“The Only One” OR “The Number One”

 Records Dubai Hold
The Dubai Mall – World’s Biggest Mall

Burj Khalifa – World’s Largest Tower

Palm Jumeriah – Man Made Island (With an amazing Vision again)

Under Water Bridge

Under Water Tennis

Burj Al Arab – Only Seven Star Hotel

Dubai Miracle Garden – Flowers in the Desert – World’s Largest Garden

 BURJ KHALIFA
World’s Largest Building

World’s Highest Restaurant

World’s Tallest Lift

World’s Tallest Fireworks

World’s Most No. of Floors

Highest Residential Place

 STRATEGY
Attraction of Global Talent and Global Traffic

65% People in Dubai are from:

India Pakistan
Nepal Bangladesh
Philippines

EASE OF BUSINESS
Special Economic Zones Free Business Zones

Tax Free Economy 3rd Largest Re-Export in the World

Superfast Airline Service in the World

SUCCESS MANTRA
ABS Model – Attraction, Branding and State Led
Development

Commitment to Trade – Biggest Reason to

Success

Dubai was not found on Oil

It was Found on Trade
 Future Expectations

25% 3D Printing Based Building by 2030.

40 Floor 3D Printed Building In Dubai.

Passenger Drone.

Dubai 10X Project (Faster, Efficient and

Bigger).

Floating Restaurants.
 Key Learning from Dubai Success
Having Lack of Resources can be challenging
But
Lack of Vision is the limitation hindering growth
and leading to failure.

That’s the Power of Vision –

A Desert  A Financial and Global Hub
 HOW MANY OF YOU
KNOW THIS
SYMBOL ?

HINT 1 : IT’S A
MOBILE BRAND
HINT 2 : IT’S ?
A POPULAR AND
LOW COST MOBILE BRAND OF
HOW MANY OF US HAVE USED THIS
MOBILE OR HAVE SEEN THIS MOBILE
IN OUR CHILDHOOD ?
WHICH
MOBILE
PHONE YOU
WOULD LIKE
TO GET IN A
SURPRISE
OR AS A GIFT
ON YOUR
BIRTHDAY ?
 What happened that one
of the global brand of
mobile couldn’t sustain in
the market ?

What happened
that the brand
connecting
people couldn’t
connect people ?
HISTORY OF NOKIA PHONES !
Nokia has been adapting to the needs for over 155 years.

From its humble beginning in 1865 as a single paper mill operation, Nokia has found
and nurtured success over the years in a range of industrial sectors including cable,
paper products, rubber boots, tires, televisions and mobile phones.

Nokia’s transition to a primary focus on telecommunications began in the 1990s. The

first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile
phone sector allowed Nokia to become by 1998, the best-selling mobile phone brand
in the world.

In 2003 Nokia introduced the first camera phone. In 2011, to address increasing
competition from iOS and Android operating systems, Nokia entered into a strategic
partnership with Microsoft. In 2014 Nokia sold its mobile and devices division to
Microsoft.

In 2016 the Nokia brand re-entered the mobile handset market through a licensing
agreement with HMD Global, allowing them to offer phones under the Nokia brand.
STRENGTHS OF NOKIA :

1.BRAND NAME
2.HARDWARE STRENGTH
3.HIGHLY PROFESSIONAL TEAM
4.LOW COST
5.HIGHER RESALE VALUE
6.AVAILABLE IN ALL PRICE RANGE
7.EASY TO USE AND HANDY
8.FEATURE PHONE
WHY

FAILED ?
WEAKNESSES OF NOKIA :

1. Staying with same technology. ( Symbian OS and MeeGo OS) while

world was switching to IOS and Android.
2. Hiring the staff with higher competence but low character.
3. Poor after sale service.
4. Slumps in the company’s development with its Windows Lumia range
of phones.
5. Nokia’s Technology was inferior.
6. Lack of vision.
7. Arrogance among top-level managers.
A concise timeline of Nokia’s important moments:

1.In October 1998, Nokia became the best-selling mobile phone brand in the world.

2. Nokia’s operating profit went from $1 billion in 1995 to almost $4 billion by 1999.

3. The best-selling mobile phone of all time, the Nokia 1100, was created in 2003.

4. In 2007, Apple introduced the iPhone.

5. By the end of 2007, half of all smartphones sold in the world were Nokia’s, while Apple’s
iPhone had a mere 5 per cent share of the global market.

6. In 2010 Nokia launched the “iPhone killer” but failed to match the competition.

7. The quality of Nokia’s high-end phones continues to decline.

8. In just six years, the market value of Nokia declined by about 90%.

9. Nokia’s decline accelerates by 2011 and is acquired by Microsoft in 2013.

 KEY LEARNINGS FROM THE EVENT !

1. Always change yourself your

technology with changing world.
2. Never ever consider your
competitors far behind you. Always
be competitive !
3. Never devalue yourself.
4. Always hire staff with good
competence and better character.
5. Utilize Resource in proper manner.

Ultimate is Change is only constant and that

too in proper direction !
NOW WE ARE OPEN FOR
QUESTION FROM
AUDIENCE

ANY DOUBT OR FEEDBACK

FROM YOUR END ?
REFERENCES :
 Nokia
 https://pestleanalysis.com/swot-analysis-nokia/
 https://medium.com/multiplier-magazine/why-did-nokia-fail-811
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