Key Performance Indicators

Draft three KPIs for your selected business based on your SMART goal for your selected
business

Blog Traffic - Site goal is to have 1000 relevant blog

users; therefore, we need to target digital marketing
1 students via LinkedIn and other educational
platforms to ensure we are on track for the end of
the month.

Brand Awareness – To promote my blog and

improve its awareness, I need to use relevant social
2 media influencers like online instructors, digital
learners, study groups and Social word-of-mouth
etc.

SEO Ranking – Creating Good trusted and relevant

site backlinks on .edu sites and improve site
3 interface as well as content quality.

aptly.co