Introduction Fact

to ITDC

file Rating scale of a 5-star hotel Best of Ashok Hotel Facilities provided Major competitors Tie-ups SWOT Questions

 ITDC

Indian Tourism Development Corporation. Established in 1966 as autonomous public sector. Mission:- Indias Host To The World. Share pattern is 51% own by GOI, & 49% by with corporation accounting. ITDC runs Tax Free shop at New Delhi & Duty Free shops at airports in India.

 Built

and developed by ITDC Currently, managed and operated by Bharat Hotels group Hotel Rating ***** Total no of rooms-181 including suits Can accommodate 5,000 person at a time Spread in area of 10 acres of land Well known for its hospitality service and friendly staff

Room
Cleanliness AC Telephone TV (with cable) Refrigerator Water supply Bathroom (towel and accessories) Fruit basket (morning) Attention

Infrastructure
Swimming pool Lift/elevators Laundry Bar 24-hr cafeteria

Category St r

Single (Rs.)

Double (Rs.)

Executive Double Deluxe Presi e ti l suite Extr Be 6 7 7, 6 7 7,

Category St r

Single (Rs.)

Double (Rs.)

Executive Double Deluxe Presi e ti l suite Extr Be 8 1 22 8 1 232

 Ashok

Hotel, New Delhi Hotel Samrat, New Delhi Lalith Mahal Palace Hotel, Mysore Kovalam Ashoka Beach Resort, Kovalam Hotel Airport Ashok, New Delhi Hotel Ashok, Banglore

 The

Mandarin Room Coorg Coffee Shop Hibiscus Lotus Al shiraz

Convention and banquet halls (455.5 sq.m.) Chanakya Hall (up to 400 persons) Boardroom (108 sq.m. cap. of o tables)

Special lawns acres Tennis court Golf club

Herbal massage

Hair dresser & beauty saloons Laundry and dry cleaning Doctor on call Instant reservation Ashok Tours and Travels Business Centre

Rooms for gathering Health club with attached terrace Shopping arcade Florist Swimming pool Multigym Sauna bath Jacuzzi

Up market
West End Hotel The Oberoi Windsor Manor Sheraton & towers The Taj Residency Holiday Inn

Down market
The Capitol Gateway Hotel The Center ark

1. . . 4. 5. 6.

Radison Chain of Hotels Amadeus Tourism Ministry (Mongolia and Egypt) Intercard Ashok Group Intercard Ashok Group Intercard International Card

Hotel -Room tariff-15% -Food and Beverages-10% Travel -Discount by various travel agent Ashok club card - 5% discount on Room rent, Annual charges, Bowling alley -10% discount on Food & Beverages, Transportation service run by Ashok, -Cultural entertainment, Free access to Tennis Court

 88%
oor 6%

of tourist enjoyed staying in the hotel

Average 6% Terrible 4%

Review

Excellent 5%

Very Good 49%

Source: www.virtualtourist.com

Strengths Food quality & hygiene

Weakness Lack of rewards or punishments for employees Budget constraint on advertisement

Opportunities New international airport in Bangalore

Threats Infrastructural lag In Bangalore

Location

Expansion in tourism worldwide

Arrival of international/big players in Bangalore Development of new competitors and market changes

Maximum area of Ethics/Legal land partners

Developing conferencing activities

Best qualified employees Good network Tie-ups

 Tourism-increase

in customer database IT region-competitive advantage

 Sponsoring

events marathon, health camps Hotel points (discounts) Medical tourism Tie-ups with marriage bureaus Brand ambassadors Wishing on birthdays and anniversaries

 Recruit

hotel management students Start giving rewards and recognitions Customer feed back forms

 Service

and facilities