CLUSTER ANALYSIS

WHAT IS CLUSTER ANALYSIS

OTHER USES OF CLUSTER ANALYSIS
 STEPS TO CONDUCT A CLUSTER ANALYSIS

• SELECT A DISTANCE MEASURE

• SELECT A CLUSTERING ALGORITHM
• DEFINE THE DISTANCE BETWEEN TWO CLUSTERS
• DETERMINE THE NUMBER OF CLUSTERS
• VALIDATE THE ANALYSIS (ANOVA/LDA)
DISTANCE MEASURES FOR INDIVIDUAL OBSERVATIONS
EXAMPLES OF DISTANCES
CLUSTERING PROCEDURES
DISTANCE BETWEEN CLUSTERS
LINKAGE METHODS
WARD ALGORITHM
CENTROID METHOD
NON-HIERARCHICAL CLUSTERING-K MEANS
METHOD
NON-HIERARCHICAL THRESHOLD METHODS
HIERARCHICAL VS NON-HIERARCHICAL
METHODS
THE NUMBER OF CLUSTERS C
EXAMPLE: FIXED NUMBER OF CLUSTERS
C: DETERMINED FROM THE DATA
DETERMINING THE OPTIMAL NUMBER OF
CLUSTERS FROM THE HIERARCHICAL
METHODS
DENDROGRAM
SCREE DIAGRAM
STATISTICAL TESTS
SUGGESTED APPROACH: TWO STEP
PROCEDURE
THE SPSS TWO STEP PROCEDURE
EVALUATION AND VALIDATION
DISCUSSION