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By Aidan Cheng
The XX The XX
The XX album advert is a photo image of a bear-looking environment. The setting appears run down, gritty like a council estate. On a wall, graffiti has been sprayed over, whilst in the dimly lit room, a mess of wires and junk litters the bare floor. The effect of this run-down environment has a gritty, hard feel. It implies that the music will not be an easy listening, that is confrontational and progressive rather than agreeing to conventional norms of pop music. The use of graffiti is a symbolic identifier of a rough, lower-class area. Perhaps the use of this suggests the band want to reflect on social-realistic issues or at leat strip society to it s bear bones of negativity. A beam of light acting as a spotlight illuminates the centre of the photo...perhaps the graffiti is looked upon as art and an expression of self. The iconography of 4 and a half stars indicates the strength of the album, from a trustworthy reliable source. The dark lighting portrays the dark, eerie type of music produced by the XX. The lack of human life suggests a detachment from society.