Chapter 2: BUSINESS AND ITS

ENVIRONMENT
Learning Objectives
What Is Business?
Kinds of Business
Objectives of Business
The Environment of Business
Firms
Types of Elements in the External
Environment
The Direct Action Components of the External
Environment
The Indirect Action Elements of the External
Environment
Matching the Organization with the
Environment
Environmental Uncertainty
Dimensions of Environmental Uncertainty
Designs of Business Organizations
Designs of Business Organizations
Survival Strategies in Uncertain
Environments
Survival Strategies in Uncertain Environments
Coping Strategies
Environmental Controlling
Chapter Exercises
Suggested Item for Research
Case 2. Lili Marlene Aviation School:
Lucy in the Sky with Diamonds
Learning Assessment
Chapter Test 2