BUSINESS

ANALYTICS
PRESENTED BY:
ARYAMAN BHARDWAJ
VIPLOVE CHANDER
PRATIBHA KUMARI
 TOPICS TO DISCUSSION

1. WHAT IS BUSINESS
ANALYTICS ?

2. TYPES OF BUSINESS ANALYTICS

3. COMPANIES USING BUSINESS ANALYTICS

4. BUSINESS INTELLIGENECE
 1. WHAT IS
BUSINESS
ANALYTICS?
Business analytics  refers to the skills, technologies, and
practices for continuous iterative exploration and
investigation of past business performance to gain insight
and drive business planning.

Business analytics focuses on developing new insights and

understanding of business performance based
on data and statistical methods.

Business analytics makes extensive use of analytical

modeling and numerical analysis, including explanatory
and predictive modeling, and fact-based management to
drive decision making. 
 IMPORTANCE OF
BUSINESS ANALYTICS
1. ENHANCE CUSTOMER EXPERIENCE

2. MAKING INFORMED DECISIONS

3. REDUCED EMPLOYEE TURNOVER

4. IDENTIFY FRAUDS

5. IMPROVED ADVERTISEMNET

6. ACCELERATE THROUGH UNCERTAINITY

2. TYPES OF BUSINESS
ANALYTICS
DESCRIPTIVE PREDICTIVE DIAGNOSTIC PRESCRIPTIVE
ANALYTICS ANALYTICS ANALYTICS ANALYTICS
 3. COMPANIES
USING BUSINESS
ANALYTICS
 Amazon is a well-known e-commerce platform.
They store every single piece of information
1. AMAZON related to their customer as a means of figuring
out how customers are spending their money on
an individual product.
We all know that Apple is an expert in using
advanced technology. So, they are using big data
technologies and now they become involved in
2. APPLE big data analytics, with the technology driving
their plenty of decisions.
 

Google uses big data to understand what we

3. GOOGLE want from it based on several parameters such as
search history, locations, trends, and many more.

Spotify is a company that has genuinely accepted

Big Data. They use numerous inventive data
4. SPOTIFY
techniques to reform how we listen and enjoy
music. 
 You have noticed how Facebook
5. FACEBOOK reminds us of birthdays, friendship
anniversaries, but do you ever realize
how Facebook does that?

Instagram assures that it uses the big

data it develops completely to its benefit
6. INSTAGRAM by taking out and evaluating the
customer insights it gains from it.
 

Starbucks is an international brand that

is famous for its best coffee. Hence, it is
7. STARBUCKS not possible to manage this much data
by any individual. So, here comes the
role of big data.

Netflix has millions of subscribers and it

is very difficult to handle all the data.
8. NETFLIX Hence, big data helps in collecting all
the data of the users and recommend
movies according to their past searches.
 4. BUSINESS
INTELLIGENCE
BI (Business Intelligence) is a set of processes, architectures, and technologies that convert raw
data into meaningful information that drives profitable business actions .It is a suite of
software and services to transform data into actionable intelligence and knowledge.

In other words, the term Business Intelligence comprises the strategies and
technologies used by the enterprises for the data analysis of business
information.

Thus, we can also infer that Business intelligence is a technology-driven

process for analyzing data and delivering actionable information that helps
executives, managers and workers make informed business decisions
 TOOLS FOR BUSINESS
INTELLIGENCE

SPREADSHEETS REPORTING SOFTWARE

DATA MINING TOOLS

ONLINE ANALYTICAL PROCESSING DATA VISUALIZATION SOFTWARE