¿Qué investigo?

What is left for cultural workers in Platform Capitalism?

The goal of neuroeconomics, and of its secular arm, neuromarketing, is:

1 to liquidate the capacity to decide, that is, to dissolve it into
the calculation of probabilities through a modelling theory
that eliminates the bipolarity characteristic of psychic
apparatuses;
2 to control any behaviour that might escape the stochastic
laws of calculability. (Stiegler, 2020, p. 221)
¿Cómo lo
investigo?
 ¿Cómo lo
1. investigo?
Reflection Circle: 38 estimated participants.
Estimated total hours of listening: 483 hours.

2. 6 life stories of FARC-EP members linked to 2 years

of work with this organization.

3. Experience in Umbanda terreiros in Brazil between

September 2020 and February 2021 articulated to the
whole process of spiritual initiation since December
2017.

4. 12 reflection circles in Urban Occupations in Brazil.

¿Dónde sitúo la
investigación?
1. Latin American critical thought

2. Platform studies, in particular Srniceck, Sadin,

Scolari, Stlieger and Van Dijik in dialogue with
the contributions of Kaplún

3. Estela Quintar, Hugo Zemelman, Ivan Illich and

Fals Borda
 ¿Para qué se va a investigar?,
¿Con quiénes se va a
Y ¿Para quiénes se va a investigar?
investigar?
Rethinking the place of a generation of hyper-schooled Latin
American youths who decide to become cultural workers, and find
themselves faced with a reality of instability and labour exploitation
that generates a loss of meaning in the work itself.

1. Creation of the Hugo Zemelman Circle.

2. Creation of spaces for the Rebel Youth of Colombia, in which

many members of the FARC-EP participate and which are in
line with the same social subject mentioned above.

3. The free distribution of all the knowledge produced, creating

the book Contagio Cyborg: What is left for critical education
in a digital world? which will be published in 2022 digitally
and free of charge, as well as different cycles of public
conversations on the proposed issues.
Gracias 
joao.almeida@ipecal.edu.mx