ACCOUNTING

RESEARCH

Group 5:
Esperat, Vassy Santiago, Lyka
Javier, Mary ann
Villamor, Myca sachee
Pineda, Angeline
 RESEARCH TITLE:
“TOTAL QUALITY
MANAGEMENT OF PATA
KING TO INCREASE
BUSINESS
COMPETITIVENESS”
INTRODUCTION
In today’s competitive business industry, business success is the most important thing. Only to achieve the
goals of the business, businessmen think and come up with various methods and strategies. And one of the most
important factors determining the success of a business is quality. Customers often consider the quality of the
products and services of a business before purchasing them. In reality, quality often gets dominance over price in
some situations, regardless of what industry those who're involved in. Quality maybe a simple word when people
hear it but managing quality is a crucial task for every businesses. To satisfy customers and keep their loyalty,
quality is crucial so that people continue to buy from the business in the future. Quality goods contribute
significantly to long-term sales and profitability.
TOTAL QUALITY MANAGEMENT
Total Quality Management reflects a long-term performance management approach used by
companies around the world to optimize their goods and processes and maximize customer loyalty,
which is seen as a source of competitive advantage. A look at the current literature points to a lack of
studies to analyze the implementation of TQM in developed countries, especially in Latin America. In
order to promote product improvement, the calculation of TQM with this instrument takes into
account a management approach, including an overall quality management strategy in accordance
with quality control and production aspects (goods or services). In this way, each employee has what
is required across the internal block of top management and processes to fulfill the job. Furthermore
each client and supplier is satisfied and, thus, the company has a ‘total’ vision of quality by promoting
a total quality environment. (Benzaquen & Charles, 2020)
THEORETICAL FRAMEWORK
1.Theory title:
Deming’s theory of Total Quality Management
Theorist:
Edwards Deming
  
Relationship of the theory to the Present Study:
The relationship of the theory of Dr. Deming to this study is, it gives emphasize
on how to deal, enhance, and to maintain on giving a quality management and quality
offers to its consumers. Edwards Deming fourteen points on quality management
explain and rationalize the areas in improving and developing the management
within the organization of an enterprise. It helps the firm to create consistency in
offering a quality product or services to its customers and clients.
Conceptual Framework

LEADERSHIP

TOTAL QUALITY
MANAGEMENT (TQM)
PEOPLE MANAGEMENT/
EMPLOYEES FACTORS THAT NEEDS
TO CONSIDER IN ORDER
TO INCREASE THE
BUSINESS
COMPETITIVENESS
CUSTOMER FOCUS
Narrative (IPO: INPUT – PROCESS – OUTPUT) MODEL
The figure below shows the paradigm of the paper that consists an input, process, and output variables.

INPUT PROCESS OUTPUT

•Related studies, Data collection •Have examined the TQM
articles, and literature procedure was a mixed in terms of Leadership
about Total Quality method research. This is
Style which affects Pata
Management from combination of
qualitative and
King’s competitiveness
various references among other businesses.
online and other quantitative methods in
the same study. The •Have examined the TQM
sources. of Pata King in terms of
integration of this
•Gathered Data from the
method will help the people management which
chosen respondents of study to gain a more affect its business
Para King about the complete picture. competitiveness.
most common factors •Survey & Interview •Have analyzed the TQM’s
(such as leadership, •Data Gathering
Customer Focus of Pata
customer focus, and •Data Analysis and
Interpretation
King and its impact to
people management) of business' competitive
TQM. advantage.
STATEMENT OF THE PROBLEM
General problem:
The investigator aims to know and identify how TQM will help enhance Pata King’s
competitiveness against other business in the same industry.
 
Specifically, the research seeks to answer the following questions:
1. How will TQM in terms of leadership affect the PataKing’s competitive advantage?
2. How will TQM in terms of people management affect Pata King’s competitive advantage?
3. How will TQM in terms of information and analysis affect Pata King’s competitive advantage?
4. How will TQM in terms of customer focus affect Pata King’s competitive advantage?
 
Objectives
1. The main objective of the study is to investigate, know and identify how Total Quality Management
will help enhance Pata King’s competitiveness against other business in the same industry.
 
2. The aim of this study is to find the impact of total quality management practices and investigating the
reasons and difficulties of implementing TQM practices of the store PataKing, main branch located at
Maimpis City of San Fernando Pampanga.
SIGNIFICANCE OF THE STUDY
Beneficiaries
• Businesses
• Researchers
• Future Researchers
• Entrepreneurs
SCOPE AND LIMITATION
MAJOR VARIABLE SUB-VARIABLES INDICATORS
Total Quality Management Leadership Actions of the managers

  People management Training,development and

employee satisfaction

  Information and analysis Benchmarking

  Customer focus Customer satisfaction and

feedback
Research Method
 
The research methodologies and processes that will be used in the study are described in this chapter. The
methods and techniques used in the study, as well as the population and samples, research design regions, study
location, selected respondents, data sources, research instrument, and statistical instruments used in the data
analysis, are all covered. This section covers the study's design, participants, data collection instruments, data
collection processes, and statistical treatment of the data used in the analysis and interpretation of the data.
 Subject of the Study
The respondents in this study are the owner of the restaurant “Pata King”, Pata King’s
employees and customers living in City of San Fernando, Pampanga.

Respondents Samples

Pata King’s Owner 1

Pata King’s Employees 5

Customers 20
Research Instrument
For the purpose of this research, the major tool used in this study are interview and survey questionnaires.

Research Procedure

✓proposed title
✓Semi structured questionnaires
✓collected data
Statistical Treatment of Data Analysis
 
The Total Quality Management factors:
 Leadership
 People Management
 Customer Focus

 
Statistical Tools
 Frequency and Percentage
 DATA PRESENTATION
Data gathered from Owner:

Statement Always Seldom Never

High degree of unity of purpose 1    
throughout the firm.
We proactively pursue and   1  
encourage continuous improvement.
 

We actively and regularly seek 1    

customer input to identify their
needs and expectations
 

We have undertaken benchmarking     1

of other firm’s human resource
practices and policies.
 

We always maintain a close 1    

relationship with our customers and
provide them with an easy channel
for communicating (Facebook,
Telephone calls)
 Data gathered from 5 Employees:

Statement Always Seldom Never

  3 2
We received wide training and development such as
workshops and seminars to enhance employee skills.
 

4 1  
We are able to communicate and voice out issues and
problems within the workplace.
 

3 2  
We develop our flexibility and multi-skilling in the
management.
5    
We highly follow given rules and maintain safety protocols
amidst the pandemic situation.
 

5    
We proactively use the customers feedback to improve our
products and services.
 
 Data gathered from 20 Customers:

Statement Always Seldom Never

The business is able to offer high quality products. 14 6 0

The business delivery orders are on time and 11 9 0

presentable.

The business offers affordable/budget friendly 8 12 0

products.
 

The business provide rapport with the customers and 10 10 0

easy channel for communicating.
 

Cleanliness and sanitation are well-observed within 14 6 0

the restaurant.
 
Summary

The conducted study also showed that leadership, customer focus, and people
management helps the businesses particularly Pata King to increase its performance level
and business competitiveness.

• Leadership - is considered as a key element for guaranteeing a successful

implementation of practices in the business.
• People Management or Employee Involvement - in the business have enabled their
abilities to be used for the organization’s benefit
• Customer Focus - is also considered to have a huge influence in business performance
of Pata King.
Conclusions

Leadership Management is the ability of the management on how the business

established and succeed its goals, acquire action plan immediately, and influence or
motivate employees and co-workers to perform at their best

Customer focus is putting client’s need first. Customer-focused companies cultivate a

company culture devoted to improving client satisfaction and fostering strong
customer relationships.

People Management is the practice of educating, encouraging, and directing personnel

in order to increase workplace efficiency and professional development. In this
independent variable, it also includes the workshops, seminars, on site or online
meeting, and trainings to the company to gain more knowledge and to enhance the
expertise skill of the employee
RECOMMENDATION

The researchers believed that the following recommendations for

the business were necessary based on the research findings and
conclusion: the firm should strengthen their efforts on employee
involvement techniques to achieve organizational business
performance. In order to establish a strong value environment,
management and employees should seek to work together.
Thank
you!