WELCOME

Presented By: K.U.Neethu Soniya.K.Menon Reshma.K.R Leon.V.Antony

Vision

v lead the industry in responding to public concerns regarding mobile phones, v masts and health by demonstrating leading edge practices and encouraging others to follow.
Mission

v communications leader in an increasingly connected world enriching customers lives, helping individuals, businesses, v communities be more connected by delivering their total communication needs.

 Objective

v v

innovate and deliver on our customer total communication needs. educate consumer about cellular telephony

Goal

v to grow its revenue v improve its profit margin by adding value to its products and services thus earning more from each product sold.

Vodafone s five key strategic objectives

Cost reduction and revenue stimulation Deliver strong growth in emerging markets Innovate and deliver on our customers total communications needs Actively manage our portfolio to maximise returns Align capital structure and shareholder returns policy to strategy

Sustainability strategy

Capture the potential of mobile to bring socioeconomic value in both emerging economies and developed markets, through broadening access to communications to all sections of society. Deliver progress against stakeholder expectations on the key areas of climate change, a safe and responsible internet experience, and sustainable products and services. Ensure our operating standards are of a consistent and appropriate level across the Group.

PROMOTION STRATEGIES

Happy to help campaign Hutch is now vodafone campaign Zoozoo campaign

Strategies

to retain market leadership on revenue per customer, network quality and customer satisfaction. goals is to recover the first place in terms of number of users and revenue. Mobile phone usage has grown significantly, partly offsetting price declines. We met key operating costs and capital expenditure targets.

We maintained a disciplined approach to our capital structure. This proved right for the business and returned a significant level of cash to shareholders. We increased our exposure to emerging markets. Our revenue share from non-core mobile or total communication services grew, due to significant data revenue growth and an increased fixed broadband presence. We refined our portfolio of businesses and disposed of several non-core assets.

services

q The Vodafone live! service enables customers to use picture messaging and to download polyphonic ring tones, colour, games, images and information, through an icon-driven menu. q Vodafone Mobile Connect Card, which enables customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers.

Vodafone Marketing Strategy

customer focused and product led; the company is continually developing new products and services which utilize the latest technological advances. make new demands and seek added value through product improvements. continue to maintain a firm foundation of corporate responsibility and a robust framework of policies and management systems to mitigate risks.

Vodafone is and must market leader in

remain a brand

preference and customer satisfaction Leading in customer satisfaction Continuing strong brand preference Clearly differentiated customer

propositions: Vodafone live! Vodafone Mobile Connect Vodafone Passport Vodafone Simply

High service levels Value-oriented tariffs

BCG matrix

SMS and Calling Service

GPRS and Internet Service

Growth Rate

Value Added Service

MMS Service

Market Share

COMPETITIVE ADVANTAGE

MOBILITY

PERSONALIS-ATION

170 MILLION VODAFONE CUSTOMERS

TECHNOLOGY AGNOSTIC

NO FIXED LINE BURDEN

ATTRACTIVE TO PARTNERS

Mobile Plus seeks to meet several customers needs

Desire for mobility and personalization Access to communities Faster speed and availability Value and simplicity

Summary

Vodafone : Unique positioning Strongly cash generative core businesses Fast growing emerging market businesses An unrivalled customer footprint Proximity to many adjacent revenue pools

CONT.

Focused approach
Exploiting new revenue opportunities Aggressively reducing costs Applying rigorous criteria to future acquisitions Investing prudently in new business areas Gearing up to increase returns to shareholders

QUESTIONS ?

thankz