Competitor Analysis

Product Management
Competitions’ courses

Product Product School: Product Product School: Senior Product School: Product Exponent: Complete PM
Leader Certification Product Manager Manager Certification Interview Course
Certification

Price $4,799-$300 = $4,499 $4,799-$300 = $4,499 $4,799-$300 = $4,499 Annual ($12/month) |

(Upfront/Installment) (Upfront/Installment) (Upfront/Installment) Monthly ($79/month)

Promotion Website (Google search) - Website (Google search) - Website (Google search) - Website (Google search) -
Providing full-time / flexible Providing full-time / flexible Providing full-time / flexible Provides recorded videos
training training training with portfolio and personalized coaching
building as required

Positioning Certification based on test | Certification based on test | Certification based on test | Recorded interviews |
Personalized training for a Personalized training for a Personalized training for a Recorded case studies |
company | FAANG company | FAANG company | FAANG personalized coaching on
instructors instructors instructors request | Interactive
exercises

People Senior Product Manager or Current Product Manager Non-PMs Only For anyone who needs to
higher prepare for PM interviews
Competitions vs IK
Product Product School: All
USP ● Certification that is recognized
● On work preparation along
with interview preparation
● 2 years access to resources
● Small class size (around 14)
Offering ● Online classes, career
coaching, resume building,
on-demand learning materials
● Exam based certification
● Project to build a portfolio
Exponent
● Monthly/Annual
subscription to watch
videos at own pace and
access to all the courses
● Pre-recorded videos to
watch at own pace
● Company specific videos
Interview Kickstart
● 1:1 sessions with FAANG
instructors
● 6 months support period for all the
upcoming interviews
● Interview preparation for FAANG+
● Recorded content and live class
recording
● Online classes with FAANG
instructors, career coaching,
resume building, special focus on
technical topics, specially curated
behavioral resources and classes,
pre-recorded case
studies/interview question-solution
● 15 mock interviews/1:1 sessions
with experienced FAANG full-time
employees
Product Product School: All Exponent Interview Kickstart

Price $4,499 $79/month or $12/month $6,200

for annual subscription

Flexibility ● Online classes for 8 weeks ● Recorded interview ● Weekend classes

part-time questions/case and weekday
● Online classes for 5 days studies assignment
full time ● On-demand session post-
coaching working hours

Free resources 1. https://productschool.com/t 1. https://www.tryexpo

he-product-book/ nent.com/courses/p
2. https://productschool.com/ m/pm-intro/welcom
blog/ e
3. https://productschool.com/
product-podcast/
4. https://productschool.com/
product-management-temp
lates/
5. https://productschool.com/f
ree-product-management-r
esources/
Other Competitions
Product Brain Station PM Exercises Product Alliance

USP ● For very junior folks/aspiring ● Recorded videos ● 16 hours of video lessons
PMs ● On demand coaching ● 62 pages of interview strategy
● Expert-led class ● FAANG/tier-1 company guides
guides - videos ● Lifetime access

Offering ● Live session ● Pre-recorded videos to ● Company wise recorded course at

● Portfolio building
● Certificates
● Not for senior folks
● Course timings based on
geographical locations
● No behavioral/leadership
modules
● No mocks
watch at own pace a 75% discounted price of $579
● Free videos ● Entire course of generalised PM
● Paid videos recorded videos at $489
● Bundle of 4 1:1 coaching ● Live coaching with Neel Mehta
sessions at $800 with
FAANG instructors
● 24/7 coaching and rush
sessions
● $12/month - annually
● $69/month - monthly
Other Competitions
Product Brain Station PM Exercises Product Alliance

Our ● Doesn’t have FAANG, live
Advantage class are actually designed by
experts who can be some
non-FAANG PM and may not
be taking the live session
directly
● No live teaching sessions
● No peer learning
● No career session/no
extended support
● Only 1 instructor who cracked
FAANG companies for $1759
for 3 hours
● They give feedback for mock
with additional $379
How to structure your pitch
When talking to a lead just be prepared with the following points
● Instruction format
● Justification of our pricing based on instructor pool, curriculum level, duration, support, 1:1 session
● How we compare in terms of 1:1 session pricing
● Live versus recorded benefits and don’t forget to mention we provide recorded content as well
● Level of peers to analyse where they stand
● Focus of curriculum - if for inexperienced people
● Certificates can’t get you interviews - confirmed with FAANG PMs/Hiring Managers
● Career coaching/resume support
Competitor Analysis
Technical Program Management
Competitors’ Course Details
 Competitor
$79 per month
Price
~$800 complete program
- Text material, Recorded videos
- Live Classes, Mock Interviews
- Peer interviews
Offerings
- Resume, Personalized learning
- Interview Questions
- FAANG instructors
Teaching Live / Recorded / Text
Drawbacks - No Live projects
Target People - Who is already a TPM
$30 per month
$89 per interview and access
~$400 complete program
- Text material
- Text material, Recorded videos
- Assessments
- Interview Questions
- Working Projects
- Mock Interviews
- Interview Questions
- Free peer interviews
- Personalized learning plan
- Tier-1 & Peer instructors
- FAANG instructors
Only Text Recorded / Text
- No Videos
- No live classes & projects
- No Mock interviews
- No FAANG instructors
- No Live projects
- Who is a TPM / Non-TPM - Who is already a TPM
Competitors vs IK
Competitor

Price Minimum spend of $800 for benefit Minimum spend of $400 for benefit $7800 for the complete program

- Only text material - 1:1 sessions with FAANG instructors

- Watch at your own pace
- Assessments - 6 months support period
USP - Live Classes
- Working projects - Interview preparation for FAANG+
- 90 days comprehensive plan
- Personalized learning plan - Recorded videos and live classes

- Live classes and resources specially

- Mock Interviews with instructors
- Assessments designed for Behavioural interviews
- Peer interviews
- Working Projects - Career coaching & resume building
- Resume building
Other - Interview Questions - FAANG+ Interview questions
- Personalized learning
Offerings - Personalized learning plan - Special focus on technical topics
- Interview Questions
- FAANG instructors - Pre-recorded foundational videos
- FAANG instructors
- 15 mock interviews (or) 1:1 sessions
with FAANG+ instructors

- Recorded videos which can be - Weekend Live classes in the late

watched at convenience - Read at your own pace mornings
Flexibility
- On-demand coaching at a - No time constraints - Weekday Assignment sessions in the
comfortable time evenings
Other Competitors
 Price Depending on the course, It ranges from $50 - $250

Offerings Live group sessions, 1:1 sessions, Mock interviews, Content with Behavioral and Technical

Drawbacks No FAANG+ instructors, Outdated, Limited services

Target People Current TPMs and Aspiring TPMS

Flexibility Fixed class hours depending on the course

Teaching Only Live

 Price Depending on the sessions and coaches, It ranges from $110-$150 for a 1 hour session

Offerings 1:1 Live sessions, Peer interviews, Reading material, FAANG instructors

Drawbacks Limited services and relatively expensive

Target People Current TPMs

Flexibility As per the instructors’ availability

Teaching Only Live

Any Questions?