CHAPTER IV

Intellectual Property
Presented by: Group 7 (BSIT 4-A)
Intellectual Property

The issue of intellectual property

rights has become one of the defining
ethical issues of the digital era, and the
last word has not been said about it
yet. Besides regulatory issues, grey
areas, and gaps, one could argue it is
one of the areas used by big
companies in developed countries to
disadvantage new entrants to the
information society.
Objective of Intellectual Property

The main objective of intellectual

property law is to encourage
innovation and to provide incentives
for innovation by granting protection
to inventors that will allow them to
recover research and development
investments and reap the benefits of
their inventions for a limited period
of time.
Lesson 1: Intellectual Property Protection

A more utilitarian approach is that IP is

designed to promote progress, this is the
view that is generally and historically
favoured. Thus, there is a fair exchange
for mutual benefit:

• Creator gets limited exclusive rights

• Society gets disclosure of inventions
and creative works, Thus an incentive is
created for inventors and authors to
create and disclose their work.
Aesthetic Design

• Aesthetic Design is influencing how people think and

feel. It influences how much pleasure we feel from the
product. Aesthetic design affects our long-term attitude
about products and even people. Aesthetic design matters
not only to make the first impression, but also to keep
strengthening the bond with the user.
Functional Design

Functional design refer to a focus on function

rather than aesthetics, a concern with objectives
rather than components, or it can refer to the use of
a complete requirements document to guide
development and testing or to a computer modeling
technique. In addition functional design is an integral
part of functional design specification.
Copyright

Copyright is a type of intellectual property

that protects original works of authorship
as soon as an author fixes the work in a
tangible form of expression. In copyright
law, there are a lot of different types of
works, including paintings, photographs,
illustrations, musical compositions, sound
recordings, computer programs, books,
poems, blog posts, movies, architectural
works, plays, and so much more!
Trade Secrecy
Trade secrecy or also known as "trade secrets" are
intellectual property (IP) rights on confidential
information which may be sold or licensed. In general,
to qualify as a trade secret, the information must be:

• commercially valuable because it is secret,

• be known only to a limited group of persons, and
• be subject to reasonable steps taken by the rightful
holder of the information to keep it secret, including
the use of confidentiality agreements for business
partners and employees.
Patents

A patent is an exclusive right granted

for an invention, which is a product or
a process that provides, in general, a
new way of doing something, or
offers a new technical solution to a
problem. To get a patent, technical
information about the invention must
be disclosed to the public in a patent
application.
Trademarks

Trademarks refers to a recognizable

insignia, phrase, word, or symbol that
denotes a specific product and legally
differentiates it from all other
products of its kind. A trademark
exclusively identifies a product as
belonging to a specific company and
recognizes the company's ownership
of the brand.
Domain Names

Domain Name System (DNS) is used

instead of IP numbers. Generic Top Level
Domain (gTLD) are ones such
as .com, .net and .org + .aero; .biz; .coop;
.info; .museum; .name; and .pro. (since
2000). This is all managed by ICANN (the
Internet Corporation for Assigned Names
and Numbers) which is a nonprofit
organization responsible for the
namespaces of the Internet.
Cybersquatting

The term cybersquatting refers to

the unauthorized registration and use
of Internet domain names that are
identical or similar to trademarks,
service marks, company names, or
personal names. Cybersquatting
registrants obtain and use the domain
name with the bad faith intent to profit
from the goodwill of the actual
trademark owner.
Lesson 2: Alternatives to Current
Intellectual Property Regimes

What is Open Source Software?

• Open Source Software is software of which

the source code is publicly available. Its
copyright holder provides people the rights to
study, modify, and (re)distribute the code to
anyone.
Open Content

What is Open Content?

• Open Content also known as "free content" is a

content that is free to use, study, modify and share
scientific and creative works
Open Standards

What is Open Standards?

• An open standard is a standard that is freely available for

adoption, implementation and updates. A few famous examples
of open standards are XML, SQL and HTML.

Businesses within an industry share open standards because

this allows them to bring huge value to both themselves and to
customers. Standards are often jointly managed by a foundation
of stakeholders.
Thank You!
Have a nice day 