Industry Blueprint: Marine

MESSAGING OVERVIEW CUSTOMER-FACING COLLATERAL SALES ENABLEMENT

Once siloed and lagging in technology adoption, today’s • UOC for Marine 1min Intro Video (awaiting upload) • IGNITE/Sales Academy Presentation
marine industry is undergoing a multi-faceted transformation. • UOC for Marine Full Length Video (awaiting upload) • Highspot 
Increased regulation, aging assets, and high operational costs • Whitepaper: Digital Transformation of the Shipyard
• Winning with Webinars: 11th March 2021 – Driving a More
have led to challenging market conditions for remaining • Blog: Why the Marine Industry Needs to Get Comfortable Being Unco
Sustainable Marine Future
competitive at sea. Consolidation and reconfiguration across mfortable
• Digital Shipyard eBook in progress 
the value chain and adoption of digital technologies, including
the digital twin, are enabling marine leaders to protect • Infographic: Enhance Design and Production Efficiency
• Brochure: Unlocking Digital Transformation in Ship Production
NEWS & TRENDS
margins, automate manual processes, improve safety, act more
sustainably, drive process and maintenance optimization, and • Success Stories (all rebranded and awaiting upload ) • IMO (2020) & 2050 - reduce the total annual GHG emissions by
improve operational efficiency.  • BLOM Maritime for E3D  at least 50% by 2050 compared to 2008
• For increased profitability Shift from CAPEX savings in design
USE CASES LEAD WITH TARGET AUDIENCE  CAMPAIGN THEME efficiency to OPEX savings
PRODUCTS  • Generational skills gap – workforce expectations
• Continued Shipyard consolidation
Digital transform the Shipyard to increase profit- UOC, APM, MES C-Suite,VP Director/ Digital Acceleration
ability, improve connectivity & reduce downtime. Functional Heads Unified Operations Center • Marine Industry Market Intelligence Report issued monthly on
Marine
Deliver operational excellence and improved APM C-Suite,VP Visual APM, Asset Strategy
sustainability by enabling the Digital Ship Director/Functional Heads Optimization Sharepoint/Yammer
The end of unplanned downtime
Build a new generation of enabled workers APM, AR/VR, C-Suite,VP Connected Worker COMPETITION
Unified Learning Director/Functional Heads
• Dassault – Damen deal for Digital Shipyard
Empower the digital twin and deliver design UE, UPE C-Suite,VP EPC 4.0 – Core of the Digital Twin
efficiencies Director/Functional Heads • Siemens - Focus on Vessel Management and sustainability
• SSI - Design, Build, Maintain – not operate. 
Driving a digital and more sustainable marine Cross Portfolio C-Suite,VP Director/BU Digital Acceleration
future Leads, Visionaries, New & Strong thought-leadership
existing customers • Cadmatic - Focus on Information Management
• Foran  - CAD/CAM/CAE only
 Planned FY21 AVEVA Marketing Campaigns
Category Parent Campaign Campaign Themes Available Now  FY21 Themes
AVEVA Digital Acceleration  1. Digital Acceleration (First Issue) 1. Digital Acceleration Refresh (H1)
Awareness 2. FLEX (M&C) 2. Digital Acceleration (Industry blueprints) (H1)
3. Business Continuity & Agility 3. ABM Flex Enterprise (H1)
4. Connected Worker (H2)
Engineering Engineering 1. Unified Engineering 1. EPC 4.0 – Core of the Digital Twin 
2. Unified Project Execution
3. Unified Learning  
Operations Unified Operations 1. Unified Operations Center 1. UOC for Cities and Facilities
Center 2. UOC for Oil & Gas 
Edge-to-Enterprise 1. Edge-to-Enterprise Phase I 1. Confidence to Operate (2020 Launch)
Performance Asset Performance 1. Visual APM 1. The end of unplanned downtime 
2. Asset Strategy Optimization 2. AVEVA Insight
3. APM in Water
4. APM in Food & Beverage
5. APM in Mining 
6. Historian to Predictive
Value Chain 1. VCO in Refining / Petrochem 1. VCO in Mining
Optimization  2. Discrete Lean Management 
3. VCO in F&B (Model Driven MES)