SUMMER PROJECT ON NEED OF FINANCIAL ADVISORS FOR MUTUAL FUND INVESTORS AT

KRCHOKSEY SHARES AND SECUTIRITIES PVT LTD,MUMBAI -KAVITA AIYER (10005)

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Tolani Institute of Management Studies,Adipur

CONCEPT OF MUTUAL FUND

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FINANCIAL ADVISORS
A person or organization employed by an individual or mutual fund to manage assets or provide investment advic e. They are traditionally employed to manage investors assets and try and maximize their net worth.

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Tolani Institute of Management Studies,Adipur

INTRODUCTION TO KRCHOKSEY
Incorporated in the year 1979 Serving to more than 70,000 investors from over 150 locations across the country Employs over 200 people , more than 400 trading terminals and spread over 150 branches. Customer centric approach and capital growth through structured counseling and focus. CNBC has rated KRChoksey as one of the top 10 broking houses in Asia. Tolani Institute of Management Studies,Adipur

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CORE STRENGTHS
Customers interest ahead of own. Successfully leveraging products with advisory services by use of

technology platforms.
Enhanced competiveness due to distinguished productized

approach catering to all client classes; increasing investor reach.

Proven wealth creation track record backed by ability to identify

winning investment ideas at nascent stage.

Professionally managed; family owned setup.
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OBJECTIVES OF THE STUDY

The main objective of this project is concerned with getting the opinion of people regarding mutual funds and what they feel about availing the services of financial advisors. I have tried to explore the other parameters of mutual funds. It also covers why investors are not investing in mutual fund. Along with it a brief introduction to Indias financial intermediary, KR CHOKSEY has been given and it is shown that how they operate in mutual fund department.

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Tolani Institute of Management Studies,Adipur

RESEARCH METHODOLOGY
RESEARCH TYPE:

My initial research start with Exploratory research design and after clear with our research objectives I adopted Descriptive Research.
METHOD OF SAMPLING:

Non Probability - Convenience Sampling Method.

TARGET POPULATION:

Retail investors and corporate people of Mumbai city.

SAMPLE SIZE:

60 respondents.
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PRIMARY DATA: Through respondents by questionnaire and personal interaction. Observation SECONDARY DATA: Internal data provided by company External websites AMFI magazines and fund fact sheets DATA INTERPRETATION: y Data Representative Tools: Table and Graphs
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1. REASON FOR NOT INVESTING IN MUTUAL FUND

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2. RETURN ON CAPITAL

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3. STAGE PREFERED TO SEEK FINANCIAL ADVISORS

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OTHER FINDINGS AND INFERENCES

According to investors, using professional financial advisor provides them with a level of expertise. Also investors feel that at times financial advisors lack the knowledge. Financial advisor has been called a misnomer. Also most of the financial advisors do not carry out proper research on the companies which has resulted in poor performance of the funds.

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Out of those who were satisfied with their financial advisors mentioned that their advisors explained to them about the various mutual funds by comparing it with that of other AMCs mutual fund products. Maximum of the investors surveyed were in the age group of 21-30 years in Mumbai city.

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SUGGESTIONS/RECOMMENDATIONS:
Investors should be made aware of the benefits. The advisors should target for more and more young investors. The advisors may try to highlight some of the value added benefits of MFs AMCs should focus on growing the financial advisors channel.

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The advisors should try to charge a nominal fee at the beginning. They should also maintain their decency and follow the code of ethics so that the investors could trust upon them.

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