CONSUMER SATISFACTION ON

AIRTEL

Mansi Gupta
ITM ‘B’
ROLL NO. 2101920700095
INTRODUCTION

 Marketing concept was born out of the awareness that

marketing starts with the determination of customer
wants and ends with the satisfaction of those wants the
concept puts the consumer both at the end of business
cycle.
OBJECTIVE

 To know the signal in their area.

 To find out if they are satisfied and aware of services and
offers provided.
 To recommend measures for improving the product.
INDUSTRY PROFILE

 India has fast growing mobile services market with

excellent potential for the future.
 The company’s wireless network runs on a GSM
technology.
 Airtel provides all types of mobile services including
voice and non voice messages ,data services and PCO’s .
COMPANY PROFILE

 Bharti Airtel is the flagship company of Bharti

enterprises.
 Airtel has redefined the business through marketing
innovations and continuous technological up gradation
of the network.
 In, India airtel covering all 23 telecom circles of the
country.
 Airtel became the first indian company to get goal
certification by CISCO.
SWOT ANALYSIS

Strength Weakness
 Cost advantage  To prove credibility
 Largest distribution  Price pressure
network  Need for government
 Highly skilled workforce support.
 Sales and marketing
SWOT ANALYSIS

 Opportunities  Threats
 Attain higher value  Foreign investment
services  Lack of global parity in
 Low penetration level in telecom tariff
rural markets  Other competition
 To sustain passion and
commitment
THANK YOU