1943 IKEA is founded by Ingvar Kamprad

1951 IKEA first catalog

1958 IKEA inaugurated in Almhult

1965 IKEA opened in Stockholm

1958 1963 1969 1973 1974 1974 1975

Sweden Norway Denmark Switzerland Germany Japan Australia

1975 Hong Kong 1976 Canada 1981 France 1985 USA 1987 UK 1989 Italy 2000 - Russia

 1985 First IKEA in America July 1992 Houston

Kitchenware was too small

IKEA s products did not fit in with Americans. Sofas were too hard
.

 Focus on seeking to balance cost-effective labor Build relationship with suppliers

Internal Costing Cutting

Waste is a deadly sin Materials use for production

Transport flat packaging

 Childcare Center

Product Pricing and Matrix Low Price with Meaning

Tasteful, cleverly design at a low price

Resturant
15thLargest food chain in America

 Parking Layout of the store

Inventory

 Lack of Customer Service

Quality of the product Reassemble Parts

Loading Purchases

IKEA
Design the products Look for suppliers with the most suitable raw materials

Customers
Choose the furniture Pick it up Self assemble

We do our parts, You do yours and together we save money.

The IKEA Group has a total of 280 stores in 26 countries

The World s 3 largest IKEA:
1. Stockholm Kungens Kurva, Sweden: 55200 m2 2. Shenyang, China: 47000 m2 3. Malmo Svagertorp, Sweden: 44000 m2

Sales increased 7.7% from 2009 to 2010 2010 Revenue $33.2 Billion

2010 Net Income $3.8 Billion

Annual Sales increase from $30.3 in 2009 to $32.7 Billion in 2010

Tips to Shop at IKEA

Before going to an IKEA Arriving at IKEA

Step 1 Make a list of what you want Step 2 Go on the IKEA Website to see if the item is in store Step 3 Go to the gym and workout (you will be carrying the product to your own car) Step 4 Drive a large SUV or Truck Step 5 Be prepare to get lost

Step 1 Find parking Step 2 Find you the product you are looking for through out the whole store (make sure to double check in case you miss something) Step 3 Find the Checkout Area Step 4 Find your car Step 5 Try to fit the products you bought but don t need in the car
.