CADBUR

Y
SARANSH AGRAWAL (IU20818160116)
PRIYANSHU MENPARA (IU2081810065)
 PROJECT
SUMMARY
02 03
01 INTRODUCTIO VISION
AND QUALIT
N MISSIO Y
N

04 4P’ OF 05 06
STRATEGY CONCLUSIO
MARKETIN N
G
 INTRODUCTIO
N
● Cadbury was founded almost 200 years ago. headquarters in uxbridge,
england.
● Cadbury was the brainchild of john cadbury
● Started in from of grocery business in birmingham in 1824
● In 1853 , cadbury became the confectioner to the british crown.
● In 1860 richard and george took command and expand it further.
● Today cadbury operated globally
● In 1866 , an innovative processing technique was introduced
“cadbury cocoa essence”, the UK’s first unadulterated cocoa.
● In 1875 first milk chocolate bar
● In 1879 Bourneville ‘the factory in a garden’ was born
● In 1897 cadbury milk chocolate was launched
● In 1900 Early outdoor and press advertising
● In `1905 cadbury dairly milk was launched
● In 1905 first cadbury logo commissioned
 Launched in india
➢ Cadbury began its operations in
india in india on 19 July, 1948 by
Importing chocolate .

Delhi Branch
Malanpur
Mumbal Branch
HO (Mumbal) Thane
Bangalore
Cocoa
Chennal Branch
Kolkata Branch
Your logo
 01
About
Us
You can e n te
a subtitle her
r
you need it
e if
 PRODUC
T
➡Cadbury World operates in a service industry & is almost unique in
being owned by a major manufacturer.

➡The product that Cadbury World deliversout".

➡Whereas for the main Cadbury business, the product delivered is

chocolate, candy, gum brands and drinking chocolate products.

is "a memorable, exciting and great day.

➡Whereas for the main Cadbury business, the product delivered
is chocolate, candy, gum brands and drinking chocolate products.
 Our
Philosophy

Mission
Vision Venus has a beaut
iful name
planet and is the second
Mercury is the closest planet from
allest the Sun. It’s terribly
to the Sun and the sm hot, even
ho t te r than Mercur
ly a bi t
one of them all—it’s on y
larger than the Moon
 plac
e
➡Cadbury dairy milk is produced at the chocolate factory
in Bourneville in Birmingham.

➡After the chocolate is produced and has undergone all

the quality checks it is transported to the stockrooms.

➡After this Cadbury sells it products to shops that deal with

beverages and confectionery e.g. corner shops, super
stores.

➡They then sell it to the general public.

➡Cadbury produces chocolate for more than 200 countries

so that they have a chance to enjoy it as well and make
 price

➡In India, price matters the most it has always been the deciding factor for many
marketer's fate in the market.

➡Cadbury has a very convenient prices for all its products.

➡The price charged for a chocolate can determine whether a consumer will buy it
& the level of sales achieved can determine whether or not Cadbury Schweppes
will make a profit.
 Promotio
n
Promotion of Cadbury World to various
target audiences is a vital part of the
management function.

Television

The print

media Posters
 cadbur
y

Mercury Neptune Mars

Mercury is the It’s the farthest Despite being red,
closest planet to the planet from the Sun Mars is a cold
Sun place
STRATEGY

➡In 1998 –”Khaane Waalon ko khaane ka Bahana

Chhayie”!

➡In 2004, the ‘Kuch Meetha Ho Jaaye’, ‘Pappu Pass

Ho Gaya’,’Miss Palampur’.

➡In the year 2010, the ‘Shubh Aarambh’

 Vision and Mission Statement of
Cadbury’s:

Vision Statement:

Cadbury’s set out a vision to achieve “Working together to create

brands people love”.

Mission Statement:

We can easily understand the mission statement by following points

 Conclusion

I can say that Cadbury is a multinational

company and its product Cadbury dairy milk
chocolate is a cash cow for the company. It is
well established SBU. Cadbury dairy milk is a
market leader. More profitable as compare to
other products of the Cadbury.
A picture
is worth
a
thousand
words