GROWMAA Presented By:

Surojeet Basu

X WEBSITE Ashutosh Nagaria

STUDY
ABOUT GROWMAX
Parent company: Elysian Corptech

Target audience: Small and medium-scale businesses

Mission: Grow Max is a cloud-based Digital Transformation platform built for companies to have the upper
hand and optimize their businesses by engaging with advanced level data analytics through Retail
Intelligence tools for faster and wiser decisions.

Offerings: Optimization, Automation, 360-degree business insights, Business Process Management,

Expansion

Revenue: No insolvency projected for the next 2 years.

Valuation: 20CR INR

NEED OF A GOOD WEBSITE
Cross Sell

Upsell

Outreach Improved sales Complete control over how Integrate analytics to Testing of products or
you want to spread your segment and then target services(Demos, Pilots,
company’s brand awareness. Email Newsletters)

Offer Multichannel
Experience
FEATURES OF A GOOD
WEBSITE

EASY TO NAVIGATE INTERACTIVE LONG-LASTING DE CLUTTERED NO DOWNTIME BACKUP

EFFECT ON
CUSTOMERS

PROVISION FOR
MAKING CHANGES
DYNAMICALLY
NON-NEGOTIABLES
FOR A BUSINESS
INTELLIGENCE
WEBSITE
About the
Products
Company

Automation Personalization

Chatbots and Client

Live Chat Management
WEBSITE
OVERVIEW
LINK:WWW.
 Problem Statement: Horizontal Scrolling
present in Mobile UX(Android and IOS)
 Assumptions: Consumers are mostly mobile
users
 Hypothesis:
 Customers have to scroll horizontally to see
the contents.
 No clarity in navigation and how much
information is there.
 Suggestions
 Top-down approach should be used and UX
should be designed accordingly.
 Problem Statement: Too much
space present between fields(Android
and IOS)
 Assumptions: Consumers are mostly
mobile users
 Hypothesis:
 Footer is too long.
 Redundancy in space.
 Suggestions: Spacing should be
compact
 Problem Statement: Button positions overlapping
 Assumptions: Consumers are mostly mobile users and price
sensitive
 Hypothesis:
 Cluttered and too closed formatting.
 Customers might end up clicking the wrong button.
 Suggestions
 Proper alignment has to be done
 Problem Statement: Non-Uniformity among texts
 Assumptions: Consumers are mostly mobile users and go with the
value marketing principle.
 Hypothesis:
 Texts suddenly become too close. Also, there are spelling
errors.
 Suggestions
 Uniformity is required.
Navigation has to be
improved.
• Icons should not be there, as we have
shared contact details twice.
• Too text heavy.
 It is better if the navigation pane is to the left
side and the company name to the right side,
especially in a mobile view. In desktop view,
you can have it another way round.
 News About us doesn’t contain featured news,
but blogs advertising Growmax. Can go
against customers’ sentiments.
 Have used sticky reference for navigation
pane at the top, the bottom part is redundant.
METRICS: MOBILE SITE
METRICS: DESKTOP
KEY HIGHLIGHTS
 The mobile website is less efficient with respect to the Desktop site
 Reducing unused CSS can help improve the efficiency
 LCP is very high (Largest Contentful Paint (LCP) is a metric that represents how quickly the
main content of a web page is loaded)
 Eliminate render-blocking resources: Resources are blocking the first paint of the page.
Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles.
 Avoid excessive DOM size: A large DOM will increase memory usage, cause longer style
calculations, and produce costly layout reflows.
ADDITIONAL SUGGESTIONS
 Customer Testimonials can leverage trust.

 Using a single-page web application can increase speed.

 After every router change request the whole page loads, which creates
pressure, hence low speed.
 Could be a SPA dynamic website
 The website is very smoothly optimized but adding features might affect
performance.
 Interactive Demos and dashboards.
 Discounts and Offers and then cross-selling add-ons.
 PERSONAL THOUGH:
 A bit difficult to understand what the company actually does on the first go.
 Same content is there on different pages despite the home page being
comprehensive.
 Data should be written in small flashy fonts.