Chapter 4

Types of Media

Prof. Somerset Elcid R. Siang

University of Mindanao
 Types of Media
Learning Objectives:
• Classify contents of different media types
• Define media convergence
• Discuss to class on how a particular individual/
or society is portrayed in public using different
type of media
Types of Media

RADIO
Radio
Types of Media

TELEVISION
Television
Types of Media

NEWSPAPERS AND MAGAZINES

Newspapers and Magazines
Types of Media

BILLBOARDS
Billboards
Types of Media

PEOPLE
People
Types of Media

INTERNET
Internet
ADVANTAGES OF MASS MEDIA
 Advantages of Mass Media
• Reaches many people quickly
• Low cost per person reached

Can be used to:

• Tell people about new ideas and services
• Agenda-setting and advocacy
• Create a favorable climate of opinion
TYPE OF MASS MEDIA
OPPORTUNITIES
 Type of Mass Media Opportunities
• News and features
• Magazine programs
• Drama
• Documentaries
• Quizzes
• Chat shows
• Announcements
• Jingles
• Advertising
TYPES OF MEDIA
(ANOTHER PERSPECTIVE)
 Types of Media

Audio

Graphic Video

Media /
Text Multimedia Animation