DIGITAL MARKETING ANALYTICS

TOOL(DMAT)

PRESENTED BY,
JESIN JOHN
REG. NO.: LMC19MCA003
ABSTRACT
 

The business world has been evolving over the years. And marketing is not what it used to be. Today, it’s a lot more

advanced and targeted. Which means marketing, especially digital marketing, has become highly result oriented. And there

is a great deal of data to work with in understanding the importance of digital marketing analytics. Digital Marketing

Analytics Tool is a web based analytic software which mainly focus on the education sector. One of the biggest advantages

of doing business in the digital era is having the ability to track and analyses your results with the help of digital analytics.

It gives you the needed vision to see where you’re going and if your efforts are paying off.

Modules:

• Visualization Charts

• Digital Marketing Setup

• Digital Marketing Team Management

• Call Centre Module

• Admission

• Reports

 
EXISTING SYSTEM
 In the existing system only a crime can be reported, also it has more workload for the authorized person, but
in the case of Proposed System, the user can register the site and send the first information report or complaint
about a particular situation or person.

Drawbacks of Existing System

• More man power.

• Time consuming.

• Consumes large volume of paper work.

• Needs manual calculations.

• No direct role for the higher officials.

To avoid all these limitations and make the working more accurately the system needs to be computerized in a
better way.
PROPOSED SYSTEM
 
The aim of proposed system is to develop a system of improved facilities. The proposed system can overcome all the
limitations of the existing system. The existing system has several disadvantages and many more difficulties to work
well. The proposed system tries to eliminate or reduce these difficulties up to some extent. The proposed system will
help the user to reduce the workload and mental conflict.

 Advantages of Proposed System

The system is very simple in design and to implement. The system requires very low system resources and the system
will work in almost all configurations. It has got following features;

• Minimize manual data entry.

• Minimum time needed for the various processing.

• Greater efficiency.

• Better service.

• User friendliness and interactive.

• Minimum time required.

SOFTWARE REQUIREMENTS

 Operating System: Windows XP, Windows 7,Windows 8.1,Windows 10

Front End : HTML

Back End : PYTHON DJANGO FARMEWORK

Web Browser : Google Chrome, Mozilla Firefox

Database : MySQL

Design Tools : DJANGO

Languages : PYTHON
DATA FLOW DIAGRAM

Level 0 DFD

Level 1.1 DFD

Level 1.2 DFD

Level 2.1 DFD

Level 2.2 DFD
DATABASE DESIGN
Table1 : Employee

Field Name Data type Constraints Description

emp_id Int Primary Key Employee id

emp_name varchar(100) Not Null Employee name

emp_address varchar(100) Not Null Employee Address

emp_gender varchar(20) Not Null Gender

emp_phone varchar(10) Not Null Phone Number

emp_joindate Date Not Null Join date

emp_email varchar(100) Not Null Email id

emp_password varchar(20) Not Null Password

emp_type varchar(50) Not Null Employee type

Table2 : Marketing Area

Field Name Data type Constraints Description

mkt_id Int Primary Key Id

mkt_title varchar(50) Not Null Title

mkt_type varchar(50) Not Null Market Type

Table3: Marketing Team

Field Name Data type Constraints Description

team_id Int Primary Key Id

emp_id Int Foreign key Employee id

mkt_id Int Foreign key Marketing id

code_no varchar(10) Not Null Code number

Table4 : Advertisements

Field Name Data type Constraints Description

ad_id Int Primary Key Id

ad_date Date Not Null Date

emp_id Int Not Null Employee ID

mkt_id Int Not Null Market Area Id

code_no varchar(50) Not Null Code number

ip_address varchar(50) Not Null Address

Table5 : Admissions

Field Name Data type Constraints Description

adm_no Varchar(10) Primary Key Admission number

adm_course_id Int Not Null Course Id

adm_name varchar(100) Not Null Name

adm_address varchar(100) Not Null Address

adm_phone varchar(10) Not Null Phone Number

adm_email varchar(100) Not Null Email id

adm_gender varchar(20) Not Null Gender

adm_date Date Not Null Join Date

adm_status varchar(50) Not Null Status

Table6: Course
Field Name Data type Constraints Description

course_id Int Primary Key Id

course_name varchar(50) Not Null Course Name

course_duration Int Not Null Course Duration

course_type varchar(50) Not Null Type

Table7: Telephonic Enquiry

Field Name Data type Constraints Description

tel_enquiry_id Int Primary Key Id

tel_name varchar(100) Not Null Name

tel_phone varchar(10) Not Null Phone Number

tel_date Date Not Null Call Date

tel_Purpose Text Not Null Purpose

tel_attented varchar(100) Not Null Name of attended

SCREENSHOT
LOGIN PAGE
HOME PAGE
VIEW EMPLOYEE LIST
MONTHLY ADVERTISEMENT REPORT
MONTHLY EMPLOYEE PERFORMANCE REPORT
ADVERTISEMENT PROGRESS
ADVERTISEMENT DETAILS
MARKETING AREA DETAILS
MARKETING TEAM DETAILS
FORM FOR SAVE AND VIEW ADMISSION DETAILS
FORM FOR SAVE AND VIEW COURSE DETAILS
FORM FOR SAVE AND VIEW TELEPHONIC DETAILS
FORM FOR CHANGE PASSWORD
THANK YOU.