Business level strategy

Presented By :

Waqas Niaz (MBA-S- 131815/2021)

Muhammad Mohsin Khan (MBA-S-132024/2021)

 Strategic management
Strategic management is the process of setting
goals, procedures, and objectives in order to make
a company or organization more competitive. 
Types of Strategies in Marketing (Strategic Management)?

 Competitive Strategy
 Corporate Strategy
 Business Strategy
 Functional Strategy, and
 Operating Strategy
Business-level strategy
Definition :
Business-level strategy is a layout, plan, or
roadmap that helps a business to provide
value to the customers and gain a competitive
advantage by making the best use of its core
competencies.
TYPES OF BUSINESS LEVEL STRATEGY
 Cost leadership strategy
 Low-cost strategy
 Differentiation strategy
 Integrated strategy
 Cost leadership strategy

Cost leadership strategy :

 The cost leadership strategy is structured around

consumer habits to find the best deal for a product.
 Cost leadership strategy forces a business to look at the

costs that are related to the manufacturing process,

shipping and delivery of a product to a customer that will
affect the price point at which they can sell their product
to still return a profit.
 The goal of this strategy is to find the most cost-

effective way to market and sell a product to customers,

undercutting competitors with higher price points.
Low-cost strategy
Low-cost strategy
 The low-cost strategy focuses on selling to a

particular market or business rather than the

general public.
 This strategy is used in much the same way

as cost leadership, but it undercuts

competitors so that businesses will see them
as a more attractive and cost-effective option
to buy from
Differentiation strategy
Differentiation strategy
 The differentiation strategy uses product

quality rather than price, to improve a

company's prospects when weighed against
competitors.
 For companies that want consumers to buy

their products due to quality instead of price

point, they should be implementing
standards to improve the value and
functionality of their products.
Integrated strategy
Integrated strategy
 The integrated strategy uses the principle

components of low cost and differentiation

strategies to create a product that is of mid-
level quality.
 A company would use this strategy to attract

customers who want the next best level of

quality for a lower price than high-quality
items.
How to implement a business level strategy

 Identify the target market and consumers.

 Find out what their needs are.
 Discuss how to cater to their needs.
 Make comparisons to competitor strategies.
 Set common goals to be met by the company

as a whole.
 Set unique department goals.
 Complete routine checks at each company

level.
 EXAMPLE
 In McDonald's the business strategy for the
company is to make food fast available to its
customers at a very low competitive price but
to get profit as well by reducing the cost of
the product and expanding the business
world wide.