Business Plan Visi & Misi

Valuation Company

Key Highlight

PDB

Culture

SWOT Analysis

PESTEL

Porter’s Generic Strategies

7 Mixs

Finance Analysis

Improvement & Recommendation

 VISION & MISSION
VISION
To become a pharmaceutical, traditional medicine, health food and beverage, and
herbal ingredient processing company which can benefit the community and environment.

MISSION
• To develop herbal-based products in the form of pharmaceutical preparations, traditional
medicines, health food and beverage, and cosmetics based on rational, safe and
trustworthy research.
• To continually develop research initiatives on herbal medicines
• To assist and encourage the government, educational institutions, and medical sector to
play a more important role in research and development of herbal medicines and
medications.
• To raise community awareness on the importance of maintaining health through a healthy
way of living, the use of authentic natural ingredients, and naturopathy medication.
• To implement an intensive corporate social responsibility (CSR) initiatives.
• To run the company through an environmentally sound operation management.
• To become a world class herbal medicine company.
Market multiple valuation of PT Industri Jamu dan Farmasi Sido Muncul Tbk
The most common multiple used in the valuation of stocks is the P/Earnings NTM multiple (Price to Earnings). P/E
relates the current share price with the market expectations in terms of Earnings Per Share. This multiple is used
to compare a company's market value with its earnings. A company with a high P/Earnings NTM is considered to
be overvalued; a company with a low P/Earnings NTM is considered to be undervalued.
Positioning Diferensiation Branding
• Product Positioning Now Sidomuncul is the market leader in the herbal product category, which is
constantly trying to shake off its competitors such as Antangin and Bejo. The target market of
Sidomuncul is people who believe more in herbs or herbal medicines than pharmaceutical drugs.
• Sales Promotion PT. Jamu Sido Muncul in addition to using advertising media also uses a Sales
Promotion strategy. Sales promotion which is an activity to persuade directly that offers
incentives or added value for a product to salespeople, distributors or direct consumers with the
main goal of creating immediate sales.
• A simple and practical product
• Making packaging with special characteristics
• Increase the volume of advertisements in the Koran, radio or television and social media
• Pay attention to customer awareness and customer loyalty