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BUSINESS
COMMUNICATION
PROJECT
GROUP 12 MEMBERS:
LOLAA SAGAR
SRAVAN PAPOLU
PRANIT SUTAR
ADARSH RAJAN
INDUMANVEER
SINGH
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Welcome to HomeStore!
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PROJECT OVERVIEW – RETAIL SERVICE

• Our goal is to open a store offering a full shopping range of
groceries, utensils, garments, home décor, and cosmetics.
• We chose to establish this business since there is a rising need for
vital supplies.
• Because of our store's reasonable costs, we are able to service the
middle-income group.
• D-Mart and Reliance Fresh are our main competitors.
• We wanted to provide things at an extremely competitive/affordable
pricing.
• We also wanted to provide high-quality local and international
items at the most competitive prices.
• We offer credit points for customers which will be redeemable as
cash after accumulating certain amount of points as cash and can
be used to pay the bills.
• The future of this firm is critical since every consumer needs daily
usage goods and fresh items at the finest price.
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PURPOSE

• The aim of this business is to provide customers with a diverse

choice of home and personal items under one roof.
• Our primary goal is to provide our customers with high-quality
items at reasonable prices. Introduce additional local and
international items to the store.
• To open stores in small and large towns across India.
• To enter the foreign market.
 Competitive Analysis
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S W
STRENGTHS WEAKNESSES

• Digital Platform • Slow Growth

• Discount Policy • Rented Assets

• Family Experience • Focus on certain places

• National Presence • Dependent on one nation

• Distribution Channels • Long Queue

• Extended focus on Low

Prices

Image Credits: https://www.livemint.com/news/dmart-ready-soft-launches-in-

surat-and-vadodara-11634472762674.html
 SWOT Analysis
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S W O T
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

• Latest Technology • Location permissions • Becoming market • Industrial

• Proactive Staff awaited leader in the Competitors like
• Tie-ups with Latest • Marketing segment DMart, Big Bazaar
Brands • Digitalization etc. 40
• Store cum Mall • Shifting demands • Data Breaches
• Huge supply chain • Pandemic 30

20

10

0
S M T W T F S
H A
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Technology • EPOS
• Digital mode of buying -Mobile Apps
• Kiosk machines
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Resources :

Staff–Initially our company will operate with 5 directors in the head office with 5
support staff and 70 staff working in store thatincludeGeneralManager,Cashier,StoreClerk,
Custodians,Bagger,InventoryControlSpecialistandmore.

Equipment- Displayingequipment,refridgerationequipment,grocerystoreselving& storage,

Delisuppliesetc.

Location- BKC Bandra

Key Partners: Manufacturers, Outside Contractors, Media.

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MARKETING AND SALES STRATEGY:

• Newspaper & Magazine Ads – As every person

read magazine or newspaper articles in cell
phone or copies it will be easy to reach the
audience
• Social media campaign- To promote offers
• Brand endorsement - IPL , or different sport
leagues
• Media – Advertisement
• Billboards – As they are seen by high
number of drivers and pedestrians
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SALES
STRATEGY
• Promotional Prices- Will be the tool used for
sales strategy
• Online mode – hassle free delivery Offers –
various offers on products for eg. Buy two for
price of 1
• In store games/lucky draw : For gift voucher
• Digital machines – For easy order and pick up
• Membership card- To cumulate points
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FINANCE
• Total Investment = 10 Crores
• To Be Invested By All 5 Partners – 2 Crores Each (Partly From Personal Savings & Partly By Loan)
• Rent Area – 40000 Sq Ft Area – Cost: 10lakhs/ Month [1.2 Crore Annually]
• Cost Of Furniture, Shelves, Acs, Counters, Digital Software, Kiosk Machine Would Be Roughly About 3 Crores
• Cost Of Raw Materials I.E, Groceries, Stationary Products, Cosmetics, Home Appliances Would Cost About 4
Crores
• Salary Of Employees:
- 70 Employees: Salary Of 18000rs/ Month = 1260000 INR P/M = 1.6 Crore Rs Annually
- 5 Office Managers: Salary Of 350000rs/Month = 1,75,000 INR P/M = 21 Lakhs Yearly
• Delivery Of Goods: Trucks + Bikes = 20 Lakhs /Pm
• Operational Costs: 65 Lakhs/Pm
• Balance – 2 Crore INR – Backup/ In Hand
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PROBLEMS
• Budget Constraints: Gaining profits may take time. May have to rely on the backup cash.
Try to limit the loss to 15% in the first month (lowest threshold).
• Buffer Period: Gaining trust will take time on account of presence of multiple competitors
• Efforts by established competitors to negatively impact sales/ business
• Huge influx of people and difficulty in managing crowd and vehicles – especially on
weekends
• Long queues at the billing counter – may cause scuffles, displeasure among customers
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SOLUTIONS
• Delivery Partners – Work on seeing the most efficient, cost effectives ways to deliver products to
customers. Try collaborating with known delivery partners to help serve customers better.
• Store location – A very busy area to drive in maximum traffic
• Exclusive Early bird offers and discounts
• Diversified Products – Cater to a huge target audience by having a wide range of products serving all age
brackets, walks of life.
• Online access to products on the company’s official website
• Special emphasis on PR, social media marketing – Need to target all popular social media channels to
spread the word
• Designing offers and campaigns with popular themes – Bollywood, Hollywood, etc
• Underground Parking spaces with trained staff to manage traffic
Thank you!
 TEAM MEMBERS:

 SRAVAN PAPOLU – Project Overview And Purpose

 INDUMANVEER SINGH- Competitive Analysis And SWOT Analysis
 LOLAA SAGAR- Technology And Resources
 PRANIT SUTAR- Marketing And Sales Strategy
 ADARSH RAJAN- Finance, Problems And Solutions
 REFERENCES:

1. HTTPS://WWW.BRANDCROWD.COM/MAKER/LOGO/1047072B-5D91-46BB-B10C-85A3BDD2B5FE/DRAFT/2E3BE3BE-
4E72-4E1C-90A6-1608C51D6711?SAVEDDRAFT=TRUE
2. HTTPS://WWW.ENTREPRENEUR.COM/GROWING-A-BUSINESS/10-MARKETING-STRATEGIES-TO-FUEL-YOUR-
BUSINESS-GROWTH/299335
3. HTTPS://WWW.WEIDERT.COM/BLOG/MOST-EFFECTIVE-MARKETING-STRATEGIES
4. HTTPS://BLOG.CLOSE.COM/SALES-STRATEGIES/
5. HTTPS://WWW.USCHAMBER.COM/CO/GROW/SALES/SALES-VS-MARKETING
6. HTTPS://INSTORINDIA.COM/DOWNLOAD/THE-ULTIMATE-GUIDE-TO-STARTING-A-SUPERMARKET-BUSINESS-
2021.PDF
 VIDEO LINK

https://drive.google.com/file/d/1HhMX6SpZ2hI_ABxbp1XWmcf5UnLk_lB2/view?usp=sharing