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INTRODUCTION
y Volkswagen is German based 3rd largest automobile manufacturers. y Volkswagen means "people's car" in German. y it is pronounced like folks va:gen . y Volkswagen group is represented by 9 brands Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda, Bugatti, Scania, Volkswagen commercial vehicles and Volkswagen passenger cars.

Cont.

yThe Volkswagen Group is represented by

three brands in India: Volkswagen, Audi India: and Skoda. Skoda.

yCompleted 9 years , started with Skoda in

2001. 2001.

yVolkswagen was launched in 2007. 2007.

HISTORY

Volkswagen was founded in 1937.

VWS 1ST Car manufactured on 16th sept,1938.

Cont. 1st CEO IVAN HIRST(1945-1948) HIRST(1945-

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ONLY WHEN TODAYS CAR IS ALREADY ANTICIPATING TOMORROWS; IS IT THE CAR. ONLY WHEN A CAR GIVE ITS NAME TO ITS NEW GENERATION ; IS IT THE CAR

CHALLENGES OF VOLKSWAGEN They entered the Indian car market very late and they were 18th car manufacturer to enter. There were many established car companies in India like Hyundai, Maruti, and many more. The car companies were spending a huge amount on advertising. The main challenge was to make a big noise on low budget.

As going with their name VW were very Innovative in their Advertisment Beetel Road side banner at Bandra Mumbai. Touareg Used car dummy outside the building.

Polo Car shaped hole embedded in Times of India

Phateon Hindustan times front page was printed in different font which was looking like as it was written by hand.

 The sales figures for August 2010. The Indian car market continues its bullish run. August 2010 was the best month ever - in the history of the industry - with 160,794 passenger cars sold, a whopping 33% increase over the 120,681 sales tally of August 2009. For the record, July 2010 sales were 158,764. The upcoming Diwali season will boost the sector even more. In the year 2010, VIPL recorded sales of 32,627 vehicles against 3,039 vehicles sold during the year 2009 and registered a sales growth of over 1,000%

Strengths: Backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong. Wide range of products for all class. Brand Name. Global Presence.

Weakness:

Less number of showrooms. The service centers in India are very few and scare.

Opportunity:
With wide range in products, features and different price range for different people, it has an advantage over the competitors around.

As the standard of living in India has increased the purchasing power of the people as increased as well, so Volkswagen has to target right customer at right time to gain the most out of the situation.

Threats: Competition from companies like Tata, Maruti, Honda, GM etc. which have already made a customer base. Late entry in Indian Market. High price of the product as compared to competitors.

y To grow significantly the company must build a strategy to expand the business in India.

y The Volkswagen has 10% market share in India so company needs to focus on positioning as the safety leader that also offers lower operating costs and eco-friendly cars.

Thank you