SWOT OF GOYA

Emely Burgos
Sara Baldera
Hazel Cepeda
Raymond Castillo
Aury Castillo
Oliver Moreno
Started in 1936 by Spanish emigrants under the name Goya Foods, Inc. is the
largest Hispanic food company in the United States and the primary source of
authentic Latin cuisine.
Products of Goya Industry Featured Products

HISTORY OF GOYA
1600000

1400000

1200000

1000000
2016 2017

800000

2018 2019
600000

400000

200000

0
120 M 220 M euros 145 M 200 M
1,000,000 1,200,000 1,500,000
• GOOD POSITIONING IN THE MARKET
• LEADING PRODUCTS
• THE DEVELOPMENT OF NEW PRODUCTS
• OWN PLACE
• AFFORDABLE AND COMPETITIVE PRICES

STRENGTHS
• Good opportunities that can be spotted.
• Interesting trends of industry.
• Opportunities for Goya Foods can be obtained from
things such as:
• Change in technology and market strategies
• Diversity and changing consumer preferences for ethnic
foods.
• In the 1970’s Goya Foods started advertising to people
outside the Hispanic community.

OPPORTUNITIES
The challenges that range from logistical, policy and
structural complications requires proper re-organization or
re-strategizing. Therefore, its managers have an obligation
to develop vibrant and viable operating policies to drive its
performance.
• Resource limitations
• Polemics about Goya company.

WEAKNESSES
A business threat is defined as an element of the company's
external environment that may be negative for its
development and growth, and could even affect its
permanence in the market.

• 1. The implementation of a bad strategy.

• 2. Omission of information internally and externally.
• 3. New competitors.
• 4. Poor preparation of the product.

THREATS