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PSY 433
Appendix B
Statistics
Goals for the Experimenter
Create the strongest effect possible:
Increase the number of subjects
Improve the stimuli and task (e.g., increase
trials, change manipulation)
Reduce “noise” – unwanted variance:
Control as much as possible
Make sure all subjects have the same
experience (except for the manipulation)
Eliminate confounds – the only explanation
should be the “alternative explanation
Descriptive & Inferential Statistics