DECEPTIVE

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By: Porsha Laine
Pagco
 Deceptive
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Deceptive or false advertising is the
marketing of information or visual
content about a product that is
misleading and unrealistic.
Businesses use deceptive
advertising to promote goods under
claims that are not accurate to the
product’s actual appearance or
function.
 • Photo manipulation

• Fillers and oversized

packaging

• Misleading health claims

• Misleading illustrations
Types Of
Deception • Bait-and-switch

• Comparative Advertising

• Subliminal Advertising
Photo Manipulation

● Photo manipulation is a
technique often used in the
cosmetics field. Photo
manipulation can alter the
audience's perception of the
product's effectiveness
Fillers and Oversized
Packaging
● Some products are sold with fillers,
which increase the legal weight of
the product with something that
costs the producer very little
compared to what the consumer
thinks that they are buying. Some
products may have a large
container that is mostly empty,
leading the consumer to believe
that the total amount of food is
greater than it actually is.[9]
Misleading Health Claims
● The words "diet," "low fat," "
sugar-free," "healthy," and/or
"good for you" are labels often
associated with products that
claim to improve health.
Advertisers may be aware of
consumers' desire to live
healthier and longer, so they
adapt their products
accordingly.
Misleading Illustrations
● One common example is that of 
serving suggestion pictures on food
product boxes, which show
additional ingredients beyond those
included in the package. In some
advertised images of hamburgers,
every ingredient is visible from the
side shown in the advertisement,
giving the impression that they are
larger than they really are
Bait and Switch

● Bait-and-switch is a deceptive
advertising or marketing tactic
generally used to lure
customers into the store. A
company will advertise their
product in a very attractive way
(as bait).
Comparative
Advertising
● One of the most common
marketing tactics in this space
is known as "comparative
advertising," wherein "the
advertised brand is explicitly
compared with one or more
competing brands and the
comparison is obvious to the
audience
Subliminalal
Advertising
● Subliminal advertising is a form of
advertising where the specific
products or ideas are advertised to
consumers without their
knowledge. This form of
advertising takes advantage of the
psychology state consumers have
which is below the level of
consciousness, or limen from the
word subliminal which indicated
consciousness
 When you engage in false
advertising, your consumers will
perceive you as untrustworthy. Both
the customers you already have and any
potential new customers will tend to
feel like you betrayed them and take
their business elsewhere. Your
customers won't be loyal anymore and
that will ruin your business.
Thanks!
https://www.torhoermanlaw.com/false-
or-misleading-marketing CREDITS:
This prese
/ template w ntation
as created
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infographic ns by Flaticon, and
https:// s & image
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smallbusiness.chron.com/negative-eff ik.
ects-false-advertising-25679.html

https://
en.wikipedia.org/wiki/False_advertisin
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