INTERNAL ENVIRONMENT

Objectives:
• Identify the components of the internal environment
and discuss their impact on organizations.

• Conduct SWOT analysis and align its usefulness in

developing plans.
What is Internal Environment?
• Conditions and forces present and at work
within an organization.
• It has a direct impact on the organization.

• The controllable environment.

Structure of Organization’s Environment
1. )Owner: someone who has legal property
rights to a business.
 2.) Board of Directors: governing body elected
by a corporation’s stockholders and charged
with overseeing the general management of the
firm.
3.) Employees: those employed by the organization.
4.) Physical work environment: the firm’s facilities.
 5.) Organizational Culture: the set of values, beliefs,
behaviors, customs, and attitudes that helps the members of
the organization understand what is stand for, how does
things, and what it considers important.
What is SWOT Analysis?
• is a framework used to evaluate a company's
competitive position and to develop strategic
planning.
SWOT Analysis
 SWOT Analysis

STRENGTHS
What do we do exceptionally well?

What advantages do we have?

What valuable assets and resources

do we have?

What do customers/members identify

as our strengths?
 SWOT Analysis
WEAKNESSES
What could we do better?

What are we criticized for or receive

complaints about ?

Where are we vulnerable?

 SWOT Analysis
OPPORTUNITIES

What opportunities do we know about but

have not addressed?

Are there any emerging trends on

which we can capitalize?
 SWOT Analysis
THREATS
What external roadblocks exist that block

!
our progress?

Is there significant change coming in our

member’s sector?

Are economic conditions affecting our

financial viability?

!
 EXAMPLE

Central Bukidnon Institute SWOT Analysis

 INTERNAL

STRENGTHS WEAKNESSES
SCHOOL DIRECTOR – Studying MBA •.
NO FENCE
•
Dedicated Teachers
Lacks of LABORATORY EQUIPMENT
MUSIC
Door-to-Door Module Delivery

OPPORTUNITIES THREATS
• •
TESDA- Vocational Courses PANDEMIC

The universities have stop accepting VACCINE

Senior High students.

EXTERNAL
 Brainstorming & Prioritization in SWOT Analysis

Brainstorming Prioritization

Output from Brainstorming exercise is Prioritized

Begin brainstorming by asking the At the end of the Brainstorming exercise:

following questions:
• What opportunities exist in our
external environment?
• What threats to the institution exist in
our external environment?
• What are the strengths of our
institution?
• What are the weaknesses of our
institution?
• Reduce the list of strengths & weaknesses to no
more than five distinctive competencies and
debilitating weaknesses
• Strengths that are distinctive competencies
• Weaknesses that are debilitating
• Reduce threats and opportunities to the five most
critically important of each.
 References:
Mosca, B. (n.d.): The environment and culture of organizations.Hougthon Miffin Company.
https://www.slideshare.net/materials4study/the-environment-and-
culture-of-organizations-chapter-3-management-8th-edition-griffin

Mr. Sherpinsky's Honors Marketing Class. 2015 :Swot analysis.

https://www.slideshare.net/gunjs1/swot-
analysis-27003882