AASHI’S

RESTAURANT
“A good restaurant is like a vacation”
 Restaurant Marketing, Branding & Promotion

1. Optimize your menu engineering

 Menu is one of the most visible pieces of restaurant marketing.

 Creating menus requires a balance of profitability and popularity.
 Using menu engineering data in your marketing efforts.
 Ensure that your promotional offer is featuring a high-margin, high-popularity item.
 Menu engineering decisions that increase restaurant profit.

2. Prioritize local Neighborhood

 Audience
 Planning
 Focus
 Development on ranking
4. Remarket (or retarget) ads

 Remarketing ads strengthened online advertisement.

 Remarketing is a long-term strategy, ad multiple touchpoints to convert an online potential customer to a
loyal in-person diner.

5. Ensure mobile-friendly website + menu

 A mobile-friendly online presence is essential.

 With an easy-to-read, accurate menu, and easily accessible information about hours, location, and contact
information on the website.

6. Leverage visuals

 Beautiful photos of your food are one of your best marketing tools.
 Shooting short videos.
 CREATIVITY
Ambiance with greenery and LED lights
Out door games
Table arrangements
Stalls for seasons
Display Board
Black Board
Barbeque night
 Table Management
1. Table Mats for entertainment
2. Flower decorations
3. Kids chair
4. Staff presentable
5. Staff Training
 Menu
1. First updating Menu
2. Add Offer
3. Season Dish
4. Festival Dishes
5. Mock tails
6. Celebration Dishes
7. Birthday's
8. Wedding Anniversary offer
9. Happy Hours
10. 1+1 offer
 Marketing Strategy
1. Co-Operate office
2. Regular Clients
3. Travel & Tourism
4. Sport Clubs
5. Community
6. Stalls in Park (with Permission only)
7. Social Media Updating new videos with new Recipe
8. Customer Testimony for promoting sharing on WhatsApp on social media
9. Stalls in Malls (with permission)
10. Saloons