eLectra

Energy Monitoring
Let’s make a deal…
200 EUR/device

ESG concerned eLectra

companies in
Germany

Energy Monitoring Device

Market
ESG affected
businesses in
Why Germany:
the EU
•High energy costs
50,000
•Liberalized electricity market
•Personal work experience
Germany
7,000
Beyond Beachhead:
• North-West EU
• Mediterranean
Beach Head Market
2,000 (30%)
Customer Value Proposition
eLectra vs Traditional Smart meters

8-10%
Other Advantages:

Electra Energy Monitor

Energy Savings %

 ESG reporting focus

 Suggestions on efficiency improvement
Smart Meters

 Peer comparison
 Future: Better Rates

1-2%
1

Monitoring Type
Product: Energy Monitor

 Plug-in solution
 Cluster arrangement
 Non-immersive
 Real-time data
 Smart algorithms
Customer
Discovery
16 Interviews
• Property managers &
developers
• Restaurant owners
• University management
Assumptions • Financial institutions
1. Quantity of Data • IOT providers
2. Importance of Suppliers • Energy experts
3. Competitors/ Barriers • Professional electricians
Findings
1. More data is needed for ESG
reporting
2. End users are most powerful
in efficiency improvement
3. Competition: Macro level
Submeters and Smart
meters
 Financials
Net Key drivers
Price/Product
 Price of product
Profit/Product EUR 200
 Cost of product
EUR 100
Cost/Product  Number of customers
EUR 100
Income streams
Profit/Year  Sale of devices
EUR 2,100,000 Market
 Data
7,000
Customers  Electricity
2,100
Products/Year Market Share
21,000 Products/ 30%
Customer /Year
10
 Climate Impact

With eLectra • 2.5 tons of CO2 reduction

per device

• Further reductions due to

data based asset
optimisation
Without eLectra

0 5 10 15 20

CO2 Emissions CO2 Reduction

References
The Dream Founder

To modernise utilities To facilitate energy

and power trading transition

Murat Khajabayeu
Energy and Power
Trading Consultant

€10mln Valuation
within next 5 Years