OVERVIEW:TATA MOTORS

 FORMERLY : TELCO
 INDUSTRY: AUTOMOBILE

 TYPE: PUBLIC

 FOUNDED: 1945

 FOUNDER: JEHANGIR RATAN JI DADABHOY

TATA
 HEADQUARTERS: MAHARASHTRA,INDIA

 PRODUCTS: Automobiles,Luxury vehicles,

Commercial vehicles,Automotive parts,
Pickup trucks,SUVs
 PARENT: TATA GROUP
BUSINESS GROWTH SINCE INCEPTION
SEGMENTATION

PSYCHOGRAPHIC
SEGMENTATION: GEOGRAPHIC
SEGMENTATION:
Based on factors such as Based on location, country,
lifestyle, habits, hobbies, state, region, etc.
activities, etc.

BEHAVIORAL
DEMOGRAPHIC SEGMENTATION:
SEGMENTATION:
Based on why, how, and
Based on age, gender, how frequently users
occupation, etc. interact with your website,
apps or store.
SEGMENTATION-TATA MOTORS
 Geographic Segmentation:
Special Focus on type-A and fast growing type B cities across India.

 Demographic Segmentation:
*Age
*Income
*Occupation
*Social Class
 Psychographic Segmentation:
*Personality
 Behavioral Segmenation:

*Benefits
*User Status
*Readiness Stage
SEGMENTATION - NOTABLE
VEHICLES:

TATA TATA
Nano Prima

TATA
Motors

TATA TATA
ACE Harrier