DIGITAL MARKETING

BY

M.SAKTHI SOUNDARYA
BCOM GENERAL B SECTION
SHIFT I
 LINKEDLN

LinkedIn is an online platform for

professional networking and career
development, and allows job seekers to
post their CVs and employers to post jobs.
 LINKEDIN ADS CREATING

CREATE A FREE LINKEDIN PAGE:

LinkedIn pages are a free and easy way to establish
the brand on LinkedIn. Having a LinkedIn page is
required to run sponsored content and sponsored
messaging.
DETERMINE THE OBJECTIVE:
Selecting objectives is the first step in the
new objective-based advertising. Selecting
an objective helps to streamline and
customize the campaign creation based on
the objective. An objective is the action
which the customers would take after seeing
the ad.
GET TO KNOW THE AD FORMAT:
Advertisers on LinkedIn can use sponsored
content, sponsored messaging , text ads or a
mix of all three.

DESCRIPTION OF EACH FORMAT:

• SPONSORED CONTENT: it’s advertising
that appears in the LinkedIn feed across
desktop, mobile and tablet.
THREE FORMAT AVAILABLE:
Single-image Ads, carousel Ads and Video Ads.
• SPONSORED MESSAGING:
It delivers personalized, targeted LinkedIn
messages that drive more conversions than
email.
TWO FORMAT AVAILABLE:
Message Ads and Conversation Ads.
• TEXT ADS:
They are pay –per click (PPC) or cost- per
impression (CPM) ads that appear across
LinkedIn desktop. These ads feature a simple
headline, description and small image.
CREATE A CAMPAIGN MANAGER
ACCOUNT:
Campaign Manager is the all-in-one
advertising platform on LinkedIn. Any
person in campaign can set up ad accounts,
run campaigns, and control the budget after
signing in. LinkedIn account and a credit
card are required to get started.
THANK YOU