FUTURE

MARKETING

AARON GÓMEZ
ANGELA JIMENEZ
CATARINA BRITO
ELENA GARCÍA
 INDEX

• Introduction
• Marketing Evolution. 4 STAGES
• 4Es

• Digital Marketing
• Marketing trends

• Neuromarketing
• Brain interface advertising

• E-sports Marketing
INTRODUCTION

• Marketing and Marketing evolution

• Constantly changing marketing landscape
• Seeking for COMPETITIVE ADVANTAGE 
• TRENDS → New techniques are required
• Future marketing :
• Digital Marketing (Social Media)
• Neuromarketing
MARKETING EVOLUTION. 4 STAGES

• Marketing technology
• Customers needs

• Marketing 1.0 → Traditional Marketing. Product/service centric

• Marketing 2.0 → Under-Traditional Marketing. Customer

centric

• Marketing 3.0 →  Digital Marketing. Technology is used.

Social values, customers emotions 

• Marketing 4.0 → New Age Marketing (Interactive marketing).

Personalized marketing.
4ES
• 4Ps: Product, Price, Place, Promotion (not effective anymore)
• 4Es:  Engagement, Experience, Exclusivity and Emotion
• People don’t buy only products. Experiences and emotions instead
• Future marketing offers great experiences, emotions, and a story
that resonates. 

Ex. Disneyland or Coca-cola sell happiness, Adidas or Nike give

you a courage to follow your dreams, L’Oréal sells beauty, and Apple
sells a challenge to the status quo.
• https://youtu.be/1veWbLpGa78 
DIGITAL MARKETING

Set of activities that a company or

person performs online with the aim of
attracting new business, creating
relationships, and developing a brand
identity.
MARKETING TRENDS

AI-first approach

The rise of voice marketing

Virtual Reality will make a big impact

Data will drive key marketing decisions

 NEUROMARKETING

• What is neuromarketing?
• Creative advertising, product development, pricing and other marketing
areas. 
• The aim is to achieve a greater volume of sales, generate positive and
lasting emotions in consumers.
• The sense of sight, touch, taste and smell.
• Know the consumer is the real power, being clear about what the
customer wants, expects and needs. To do this we need big data,
emotions and behaviours.
• Example → Five Guys
 BRAIN INTERFACE
ADVERTISING

• Elon Musk and the team of scientists at

Neuralink are building tools that communicate
with the brain
• The neural implants they are developing allows
humans to interface with computers and devices.
Micron-scale threads are inserted into areas of
the brain that control movement. Each thread
contains many electrodes and connects them to
an implant, the Link
• By 2030, this technology will be a lot more
viable, advanced, commercialised and widely
adopted
E-SPORTS MARKETING

• One of the most powerful areas in the sport industry. 

• Incredible amount of viewers every year, as many online as
many in person.
• A bussines who runs 30M of euros per year just in Spain,
1000M of euros around the world.
• Huge potential of growth and awareness between young
generations. 
• Big companies such as Vodafone, Movistar investing their
money building up business groups and gamer centers.