Grapevine Communication

A grapevine communication is
a form of informal
communication by which
people communicates each
other without any formal line
of communication.

Grapevine is active in
almost every organization.

1
Features of Grapevine in an Organization

Capacity

Fast Moving

Features of Grapevine
Ability to penetrate

Influence

Need adjustment

2
Types of Grapevine Communication

The
Wheel

Free Types of grapevine The

Flow communication Cluster

The
Chain

3
 Advantages of Grapevine Communication

 Spreads rapidly
 Feedback is quick
 Group cohesiveness & psychological
satisfaction
 Supports other channel parallelly
 Multidirectional
 Good news exist

4
Disadvantages of Grapevine Communication

 Less credible than formal channels

 Incomplete and distortion of information
 Premature leakage of information
 Reveals some degree of error
 Can tarnish the image of company

5
Thank
you
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