Professional Documents
Culture Documents
A. Global Economy
2. Market Integration
Definition of Market Integration
High Integration
Low Integration
Market Integration
Example:
• Korea produces toys at a cheaper price than the
Philippines.
3 types of Market Integration
• Horizontal Integration
-this occurs when firm or agency gain control of other firms or agencies
performing similar marketing functions at the same level in the market
sequence
• Vertical Integration
-this occurs when a firm perform more than on activity in the sequence
of the marketing process.
• Conglomeration Integration
-this occurs when corporate groups made up two or more businesses
entities engaged in a completely different or similar businesses usually
with a parent company and numerous subsidiaries.
• Im Jonathan gacutno and now lets talk about the the forms of
market integration.
Forms of Market Integration
• Preferential Agreement
-are formed when countries within a geographical region agree to a
lower or eliminate tariff barriers on certain goods imported from other
member of the area.
• Free Trade Area
-are formed when two or more countries in a region agree or eliminate
trade barriers all goods imported from other members.
• Customs Union
-a customs union entails elimination of tariff barriers members and
the acceptance of single (unified)external tariff against non-member
• Common Union
-a common markets defining feature is the expansion of free trade
beyond tangible goods to include all economic sources.
• Economic Union
-refer to a trending bloc that has common market
among its members as well as a common trade policy
with non-members despite members freedom to
pursue their own macroeconomic policies.
Three Primary Sectors of
Economic System
• Primary
-consist of farmers and miners such that, were in their goal is to extract
raw materials from the natural environments.
• Secondary
-which gains the row materials and transform them into the
manufacturing goods.
• Tertiary
-which involves services rather than goods and it offers services by
doing things rather than making thing.