Professional Documents
Culture Documents
services
and processes
Whyis OM
important?
Core of Operations
Management
Efficiency
Cost
Quality
Understanding Goods and Services
Good
is a physical product that you can see, touch, or
possibly consume
there are 2 classification of goods
CLASSIFICATION OF GOODS
DURABLE GOOD – is one that does not
quickly wear out and typically lasts at least 3
years.
NONURABLE GOOD – is one that is no
longer useful once it’s used, or lasts for less
than 3 years.
SERVICE
is any primary or complimentary activity that
does not directly produce a physical product.
DIFFERENCES BEWTWEEN GOODS AND
SERVICES
Goods are tangible, whereas services are intangible
Customers participate in many processes, activities,
and transactions.
The demand for the services is more difficult to
predict than the demand of goods.
DIFFERENCES BEWTWEEN GOODS AND
SERVICES
Services cannot be physically stored as physical inventory.
Service management skills are paramount to successful
service encounter.
Service facilities typically need to be in close proximity to
the customer
Patents do not protect services.
Value
is the perception of the benefits associated with
a good, service, or bundle of goods and services
in relation to what buyers are willing to pay for
them.
Value = perceived benefits / price
CUSTOMER BENEFIT PACKAGE
is clearly defined set of tangible (goods
content) and intangible (service content)
features that the customer recognizes, pays for,
uses or experiences.
PRIMARY AND PERIPHERAL GOODS OR
SERVICES
PRIMARY GOOD OR SERVICE – is the core
offering that attracts customers and responds to
their basic needs.
PERIPHERAL GOODS OR SERVICES – are
those that are not essential to the primary good
or service, but enhance it.
VALUE CHAIN
is a network of facilities and processes that describes
the flow of materials, finished goods, services,
information, and financial transactions from
suppliers, through the facilities and processes that
create goods and services, and those that deliver them
to the customer.
Processes
is a sequence of activities that is intended to
create a certain result.
is how work creates value for customers
VALUE CHAIN FRAMEWORK
3 PERSPECTIVE
input-output framework
Core Postsale
Supplier Input Processes Output Service
Pre- and Postservice
Gaining Customer Value Creation Keeping the
Customer
Suppliers
Manufactu
ring Plant
Regional
Warehouse
Retail
Stores
Customers
Distribution Centers
are warehouses that act as intermediaries
between factories and customers, shipping
directly to customers, or to retail stores where
products are available to customers.
Inventory
refers to raw materials, work-in-process, or
finished goods that are maintained to support
production or satisfy customer demand.
OM: A History of Change and Challenge
Focus Efficiency
The Quality Revolution
Customization and Design
Time-Based Competition
The Service Revolution
Sustainability
Data Analytics
3 DIMENSION OF SUSTAINABILITY
Environmental Sustainability
Social Sustainability
Economic Sustainability
Business Analytics
is a process of transforming data into actions
through analysis and insights in the context of
organizational decision making and problem solving.
it is used to understand past and current
performance (descriptive analytics), predict the
future by detecting patterns and relationships in data
(predictive analytics), and identify the best decision
(prescriptive analytics)
Key Challenges
Customers
Technology
Workforce
Globalization
Sustainability
Optimizing Supply Chain