Privacy in Social

Networking 
Social Networking 

• Social networking is the use of internet based social media sites.

• Socail networking can have a social purpose or business purpose or both.

• Socail networking has become a big marketing platform.

• Marketers use social networking for increasing brand recognition and encouraging brand
loyalty.
 Types of Social Networking 
• Personal networking- These networks allow users to create detailed online profiles and
connect with other users, with an emphasis on social relationships such as friendship.
For example, Facebook.

• Status update networking- These types of social networks are designed to allow users to
post short status updates in order to communicate with other users quickly. For example,
Twitter.