SEO

Create unique, accurate page Use the meta description tag

titles
A <title> element tells both user and search A page's meta description tag gives Google and
engines what the topic of a particular page is other search engines a summary of what the
page is about
Understand how search engine use URLs
Google discovers URLs by following links, by reading sitemaps, and by many other means.
Navigation is important for search engines
Good navigation can place websites highly on search engines. Navigation is necessary in ensuring
that your website is accessible and usable. Good navigation will allow visitors to search your site for
longer, giving them confidence in where they are and what they can receive from your website.
Use the Alt attribute in <img>
The alt attribute allows you to specify alternative text for the image if it cannot be displayed for
some reason
Use hreflang attributes
Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage.