SEO

Understand how search engine use URLs

Google discovers URLs by following links, by reading sitemaps, and by many other means.
Navigation is important for search engines
Good navigation can place websites highly on search engines. Navigation is necessary in ensuring
that your website is accessible and usable. Good navigation will allow visitors to search your site for
longer, giving them confidence in where they are and what they can receive from your website.
Create unique, accurate page
titles
A <title> element tells both user and search
engines what the topic of a particular page is
Use the meta description tag
A page's meta description tag gives Google and
other search engines a summary of what the
page is about
Use the Alt attribute in <img>
The alt attribute allows you to specify alternative text for the image if it cannot be displayed for
some reason
Canonical
Links
Canonical tags are used in SEO
to help search engines index
the correct URL and avoid
duplicate content.
 Use hreflang attributes
Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage.
Sitemap.xml
A sitemap is a file on your
site that tells search engines
about new or changed pages
on your site.
 robots.txt
Tell search engines which pages you
don't want crawled
Text to HTML ratio
A good text to HTML ratio is anywhere from 25 to 70 percent. This percentage refers to the visible
text ratio