CREATION AND

CONSUMPTION OF
POPULAR CULTURE
Presented by Mr. Ken Drexel Q. Cadano
Learning Objectives:

LO1: Demonstrate an understanding of the business of

popular culture through a series of assessments and;
LO2: Use a SWOT chart to analyze how some trends
come and go in popular culture.
Contemporary Trends
The term contemporary is defined
as anything existing or happening
within the same time period.
(Merriam-Webster, n.d.)
 Ther term trend means either a
prevailing inclination of a general
movement or a current
preference. (Merriam-Webster,
n.d.)
Contemporary trends
are current preferences
occuring within the
same time period.
FLOPS (or BOMBS)
FADS
SLEEPER HITS
CULT FOLLOWING
BLOCKBUSTER
(or widely acclaimed)
PARODIES, SAMPLING
and REMIXES
 Celebritie
Celebrities can also be categorized the

s
way popular culture is categorized.

• Entertainment
• Lifestyle
• Sports
• News
• Politics
• Technology
Marketability and
Industry for Popular
Culture
 Business can
capitalize on popular
culture to sell their
merchandise
 When it comes to
making purchase
decisions, being
involved in culture is
surprisingly
imporant.
Business create popular culture
to stay relevant
Any questions?