introduction

Half a century ago, as lakme took her steps into

freedom , lakme ,first ,beauty brand was born. At a
time when the beauty industry was at nascent stage .
Lakme tapped into what would grow to be among the
leading, high consumer interest segments in the
industry that of skincare and cosmetics products.
Lakme has grown to be the market leader in the
cosmetics industry.
History
Type - Private
Industry - Personal care and Beauty salon
Founded - 1952; 70 years ago
Founder - J.R.D TataSimone Tata
Headquarters - India
Area served - IndiaNepal
Key people - Pushkaraj Shenai
(CEO Lakmé Salon)
Products - Cosmetics, beauty products, and
Salon services
Website - lakmeindia.com
Lakmé is an Indiancosmetics brand, as it is owned by
Hindustan Unilever. Having Shraddha Kapoor, Kajol Devgn,
Kareena Kapoor, and Ananya Pandey as brand ambassadors, it
ranked at number 1 among the cosmetics brands in India.
Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco).
It was named after the FrenchoperaLakmé, which itself is the
French form of devi Lakshmi (the Hindu goddess of wealth)
who is renowned for her beauty.
It was started in 1952 famously, because Prime Minister
Jawaharlal Nehru was concerned that Indian women were
spending precious foreign exchange on beauty products and
personally requested JRD Tata to manufacture them in India.
Simone Tata joined the company as director and went on to
become the chairperson. In 1996, Tata sold off their stakes in
Lakmé Lever to HUL, for Rs 200 Crore (45 million US$).
For this it has introduced a range of skincare products
from 1987
These ranges have been constantly innovated to bring
specialized beauty care
With a unique blend of understanding of women of all
ages , today ,lakme is all settings trends and dominating
the fashion arena
In 2014, Lakme was ranked 36th among India's most
trusted brands according to the Brand Trust Report
2014.The company is the title sponsor for Lakme
Fashion Week (LFW) a bi-annual fashion event which
takes place in Mumbai.
A brand that has over 5 decades talked of beauty is none
other than lakme
Launched in 1952 it offered a range of cosmetics with
nail polishes & lipsticks from the early 80’s
Lakme also understand the importance of maintaining
and accentuating a women’s natural beauty
In The Brand Trust Report 2012, Lakme swa ranked
104th among India's most trusted brands and following
year it was ranked 71st on the list
Product description
Lakme is a world renown and great cosmetics
company
A wonderful gift hamper for today's women
This gift hamper is a great choice for gifting on any
occasion
Product categories
Lakme lipstick
Lakme nail polish
Lame eyeliner
Lakme kajal
Lakme strawberry face wash 50 grams
Lakme radient rose powder
Lakme nail enamel remover
Lakme strawberry silk cream 50 grams
Lakme shampoo
Market share
Revlon has a market of 80% in the premium market.
Lakme is the overall market leader in the color
cosmetics with a wide range of product and prices
both
The organized color cosmetics market is estimated at
Rs 340 crore currently
Revlon’s sales account for Rs 60 crore of that the
market with sale of Rs 100 crore
competitors
Several multinational companies such as
REVLON ,YARDLY, GARNIER,L’OREAL entered in
the market.
These companies initially cashed on their
international brand
REVLON ,MAYBELLINE &AVON with the major
part of the rest other international brand in the sector
includes L'Oreal some of them engaged in the level if
marketing model for their products.
Distribution
There are two categories of channel of distribution
Prestige –department stores, specially stores and chain
department stores
Broad –food stores, cosmetic discounters, warehousing
clubs, and mass merchandisers
Promotional activities
It is identified by five different marketing methods:
Direct sales
Direct mail/TV/print
Free standing stores
Health food stores
salons
 Helpful weaknesse
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(attributes of the (attributes of the
organization) environment )
New product and services