How to build an ethical corporate

culture, governance and leadership

Ratna Palupi A
 Work Experience:
2020 – 2021 Code Compliance Counsel Thailand
2009 – 2021 Code Compliance Counsel Indonesia
2007 – 2009 Sales Force Excellence Manager
2000 – 2007 District Sales Manager
1994 – 2000 Medical Representative

Additional Experience:
 Member of Ethical Practices Subcommittee of International
Ratna Palupi Aritjahjani Pharmaceutical Manufacturers Group (“IPMG”) since 2009 until 2021
PT Bayer Indonesia  Lead of Ethics & Compliance Task Force of IPMG in 2018 – 2021
1994 - 2021  Certified Integrity Officer (CIO”) from The KPK Professional Certification
Body (“LSP KPK”) since 2018 until now
 Certified as Assessor of Competency of Indonesian Professional
Certification Authority (“BNSP”) since 2018 until now
How to build ethical corporate culture,
governance and leadership
How to build an ethical corporate culture,
governance and leadership – 3 pillars
“For us is essential that our actions are always in accordance with laws, internal policies, voluntary
commitments and ethical principles”.
Werner Baumann , CEO of Bayer AG

Corporate
Company
Compliance
Value
Policy

Tone from
the TOP
How to build an ethical corporate culture, governance and
leadership – company values

L Leadership
others
Play to win, lead with the purpose, grow yourself and

I Integrity Act sustainably and be a role model, build trust and be

inclusive, collaborate and connect

F Flexibility
experiment, go digital
Create value with the customer, innovate and

E Efficiency
empower others
Be accountable, be lean and fast, be courageous and
Compliance creates “TRUST”
• Compliance is extremely important from an ethical and integrity point of
view and for our reputation as a company.
• Compliance is a trust factor as well for company and in society.
• That ultimately provides our “license to operate” and is therefore our top
priority.
• No business deal in the world is worth violating laws for, even though that
may mean losing a contract or an order to a competitor. There can be no
compromises on this – and no exceptions to the rule.
 Evolution of Code of Ethics related to
interaction with Healthcare Professionals
Competition in healthcare sector:

Business
competition

Laws & Regulation

e.g. MoH Decree,
BPOM Regulation,
UUPK, Code of Ethics
 History of IPMG Code

2007 2015
• Prohibition of
payments to • MOH decree
2019 • To be aligned with
• Code of Ethics
private • MOH decree No. No. 58/2016 on IFPMA Note for
IPMG and GPFI • Separated Code • Alignment with IFPMA
accounts on 14/2014 on Sponsorship to Guidance on
• Recognized by from GPFI revision on Banned
behalf of the Gratification HCP Telemedicine, CME,
MoH • To be aligned items & Condolence Data Privacy,
2001 with IFPMA
Code
institution
2013
Control in MOH
Environment 2017 Flower Interaction with Patient
and PO 2021
General principles when interacting with HCP

Beneficial to
patients and
enhance the
practice of
medicine

A written
agreement shall
No quid pro quo
be made in
advance

Prohibited to
offering any kind
of inducement, Any sponsorship
door prize, must be reported
incentive,
financial reward
Hospitality related to interaction with HCP/HCO

provided with a level

that is secondary to ap
the purpose of the ou pro
meeting t t p
h
in suc gs co hat of ria
nt oc pro te
d ed ith tin ex ca p an
vi n w ee t o s i or t d
o
pr tio d m an f t on, ion no
ia tte d im i n t t
c co e t o
s so mi st sp h e
a er en
p t
Hospitality related to interaction with HCP/HCO

Agenda should
have
legitimate
scientific
content
Pen and/or No
notepads can entertainment,
be provided as leisure or
seminar kit (no social
branding) activities

Hospitality

Payment must
Personal gift is
be paid to
strictly
HCO’s bank
prohibited
account

Modest food
and beverages
may be offered
Take Home Message
 Compliance creates TRUST and provides our “license to operate”….should be
a top priority
 Tone form the TOP, company values and compliance policy are important
pillars to build corporate culture and ensuring business sustainability.
Thank you
 Back up
Corporate Compliance Policy

 We compete fairly in every market.

 We act with integrity in all our business dealings.
 We balance economic growth with ecological and social responsibility.
 We observe trade controls that regulate our global business.
 We safeguard equal opportunity in securities trading.
 We keep accurate books and records
 We treat each other with fairness and respect
 We protect and respect intellectual property rights
 We act in Bayer’s best interest
 We protect and secure personal data
Back up
How to build ethical corporate culture, governance
and leadership
“For us is essential that our actions are always in accordance with laws, internal policies, voluntary commitments and ethical principles”.
Werner Baumann , CEO of Bayer AG

Corporate
Company
Compliance
Value
Policy

Tone from
the TOP
How to build ethical corporate culture, governance
and leadership

L Leadership Play to win, lead with the purpose, grow yourself and others

I Integrity
connect
Act sustainably and be a role model, build trust and be inclusive, collaborate and

F Flexibility Create value with the customer, innovate and experiment, go digital

E Efficiency Be accountable, be lean and fast, be courageous and empower others