Introduction to

BRI
Lecture # 1
Dr. M. Faisal Shahzad
Department of Marketing
Dr Hasan Murad School of Management
University of Management and Technology
What Is Research?
What Is Business
Research?
 What?

Business Research lets you find

the answer for something which is
• Not Known
• Creating Problems in Decision
Making
• Too Interesting that it requires an
answer
 When?
You need Business Research:
• New Issues
–Why Employees are Leaving Us?
• New ???
• Should We do it, Or not
–Introduce Google Glass?
• A New Business Situation
–Solar Business.
 This
This Course will prepare you

• To Detect the Problem

• To Translate the Problem in Objectives
• To Develop a Research Plan
• To Collect the Data
• To Analyse the Data
• To make Decisions based on the Analysis of the
Data.
•To Report.
 What to Expect?

•No theories as Such

• Applied and Practical
• 2 Research Reports- Extensive
• Group Work- A lot of It
•
 Why should you take it?

You will eventually become a

Manager.
Thank You