INDUSTRIAL TRAINING

COMPANY NAME - MENSA BRANDS

NAME – AVISH MEHTA
ROLL NO – 19BCH005
INTRODUCTION

 Mensa Brands, was incorporated in April 2021, has been investing in digital-first brands operating in fashion,
beauty and home segments, among other categories. It is house of more than 30+ brands such as Dennis lingo,
karagiri, villain etc.
 We build global digital first brands by partnering with the right founders and investing into their business.
 We are currently backed by many investors such as Accel Partners, Falcon Edge Capital, Norwest venture
partners, Tiger Global , Prosus etc.
 We have currently raised approximately $135 million dollars and are in B series of funding round.
 We are the first company to become unicorn(valuation of more than $1Billion) in less than 6 months and
are currently profitable
KEY TERMS

How ecommerce works

Catalogue management system
SENTINEL

 A central data aggregation tool that can digest and

process records from any seller accounts across
different marketplaces such as Amazon.in,
Amazon.com, Amazon.ca, Flipkart, Myntra, Ajio,
Nykaa, Nykaafashion and Meesho. The aim of the
software was to analyse various parameters such as
returns, sale orders, marketing spends and seller
portal rating etc that will help in order management
system.
ITEM MASTER / GENESIS

 No Source Of Truth
 No Standardisation
 Example of SKU_IDs across brands
 1056517087682, 1113-S, C616_SKYBLUE_S

 Examples of STYLE_IDs across brands

 113-XL, HSJKTA1147_L, LP20200850_12-14Y, XyKplyti-
939D_S

 Incorrect Data
 Operational Inefficiency and Revenue Impact
BRAND ANALYTICS

 The Brand Analytics platform will marry the publicly

available crawled data such as R&R, discoverability,
availability with the in-house data such as sales, inventory,
manufacturing, ads, and apply NLP and ML to come up with
deep and actionable insights to grow the brands. The
platform will answer some of the following questions:

Customer Experience and Perception of a brand. Also,
comparative analysis wrt other brands and overall category

Product Discoverability, Availability, and Serviceability across
marketplaces and geographies

Product feedback, portfolio gap, and emerging trends
Catalogue management system
THANK YOU