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 SESSION 1: WEBSITE CREATION & NAVIGATION
1.  Your pages must load fast
If you do nothing else to improve your web pages, you
should make them load as fast as possible. You will
read about how internet connections are getting faster
and faster, but no matter how fast the average
connection is for your readers, there is always more
data, more content, more images, more everything for
them to download.
The thing about speed is that people only notice it when it's
absent. So creating fast web pages often feels
unappreciated, but if you follow the tips in the article
linked above, your pages won't be slow, and so your
readers will stay longer.
 WEBSITE CREATION & NAVIGATION
2.  Your pages should only be as long as they
need to be
Writing for the web is different from writing for print.
People skim online, especially when they first get to a
page. You want the contents of your page to give them
what they want quickly, but provide enough detail for
those who want expansion on the basics
 WEBSITE DESIGN, CREATION & NAVIGATION
3.  Your pages need great navigation
If your readers can't get around on the page or on the
website they won't stick around. You should have
navigation on your web pages that is clear, direct, and
easy to use. And if the page is long you should use
anchor links to help readers find their way on the page.
 WEBSITE CREATION & NAVIGATION
4.  You should use sprites and small images
Small images are about the download speed more than the
physical size. Beginner web designers often create web pages
that would be wonderful if their images weren't so large. It's
not okay to take a photograph and upload it to your website
without resizing it and optimizing it to be as small as possible
(but not very small).
CSS sprites are also a very important way to speed up your site
images. If you have several images that are used across
several pages on your site (such as your navigation icons or
your logo), you can use sprites to cache the images so that
they do not need to be re-downloaded on the second page
your customers visit. Plus, with the images stored as one
larger image, that reduces the HTTP requests for your page,
which is a huge speed enhancement.
 WEBSITE CREATION & NAVIGATION
5.  You should use appropriate colors
Color is critical on web pages, but colors have meanings to
people, and using the wrong color can have the wrong
connotation if you're not careful. Web pages are, by
their very nature, international. Even if you intend your
page for a specific country or locality it will be seen by
other people. And so you should be aware of what the
color choices you use on your web page are saying to
people around the world. When you create your web
color scheme keep in mind color symbolism.
 WEBSITE CREATION & NAVIGATION
6.  You should think local and write global
As mentioned above, websites are global and great
websites recognize that. You should make sure that
things like currencies, measurements, dates, and times
are clear so that all your readers will know exactly what
you mean.
 WEBSITE CREATION & NAVIGATION
7.  You should spell everything correctly
Many people are not tolerant of spelling errors. You can
write a completely error free topic for years, and then
have one simple “teh” instead of “the” and you will get
irate emails from some customers, and many will give
up in disgust without contacting you at all. It may seem
unfair, but people judge websites by the quality of the
writing, and spelling and grammar errors are an
obvious indicator of quality for many people.
 WEBSITE CREATION & NAVIGATION
8.  Your links must work
Broken links are another sign for many readers (and search
engines, too) that a site is not maintained. And why
would anyone want to stick around on a site that even
the owner doesn't care for? Unfortunately, link rot is
something that happens without even noticing. So it's
important to use an HTML validator and link checker to
help you check older pages for broken links.
 WEBSITE CREATION & NAVIGATION
9.  You should avoid saying just "click here"
Annotating your links means that you should write links
that explain where the reader is going to go, and what
they are going to find there. By creating links that are
clear and explanatory, you help your readers and make
them want to click.
While I don't recommend writing “click here” for a link, you
may discover that adding that type of directive right
before a link can help some readers understand that
the underlined, different colored text is intended to be
clicked on. You shouldn't use “click here” as the text of
any link, but that direction can be useful for sites that
cater to an older audience who might not understand
how links work.
 WEBSITE CREATION & NAVIGATION
10.  Your pages should have contact information
Many web designers are uncomfortable with contact information
on their website. It feels like a violation of privacy. You may be
thinking “but what if they actually contact me?” It's true, it
could happen. But most contacts you receive are going to be
related to your site or useful in some fashion. I'm not
advocating you place information on your site that you aren't
comfortable with, but providing some way to contact you is
important for a website.
Contact information reminds people that the site is maintained by
another person. This means they may be more charitable and
more willing to respect you when they do make contact. Plus
by putting contact information on your site, you are helping
your readers trust you. If there is an email address or phone
number, they know they can contact you if there's a problem.

Practical Session: Wordpress

 WEBSITE CREATION & NAVIGATION
Accessing your website
Your website is immediately accessible through
this Temporary URL:
http://saisandhyafoundation.org.md-in-43.we
bhostbox.net
In order to access your website using
saisandhyafoundation.org or
www.saisandhyafoundation.org, you will need
to change the Name Servers of
saisandhyafoundation.org to the following:
Name Server 1: ns2.md-in-43.webhostbox.net
Name Server 2: ns1.md-in-43.webhostbox.net

Practical Session: Wordpress

 WEBSITE CREATION & NAVIGATION
Managing your Website
You can manage all aspects of your order by logging into
your Control Panel: Manage Order
You may access your website using cPanel(your website
control panel) through one of the following URLs:
URL(s): 45.113.122.73/cpanel OR
saisandhyafoundation.org/cpanel OR
http://saisandhyafoundation.org.md-in-43.webhostbo
x.net/cpanel

Your credentials to login to cPanel are:

Username: saisadmk
Password: 8*5#j^9CiP8x

Practical Session: Wordpress

 SESSION 2: SEO & SEM
What is SEO?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase
the amount of visitors to a website by obtaining a high-ranking placement in the search results
page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
 SEO & SEM
What is On-Page SEO?
On-Page SEO is the SEO on your actual page or blog. One of the most popular ways that search
engines worldwide tend to rank websites is by looking for the prominence and frequency of
certain keywords and phrases on various facets of your site, and assigning an appropriate
degree of weight accordingly. More weight is given to keywords and phrases that are used in
prominent places such as headings, page titles, domain names, and images.
Make sure that you employ the words and phrases that are most important to your site in
these places wherever possible and practical for best results. However, be very careful as to
not stuff your page with keywords. Keyword stuffing is an absolute no-no.
Always ensure that your chosen keywords and phrases are frequently searched by others
before incorporating them into your site copy. Search the Internet and see what phrases and
words are the most popular. You want these words to be completely relevant to the
products and services you are offering. Whenever there's a solid opportunity to use one of
your keywords in a natural-sounding fashion on your site, seize the opportunity for
maximum results!

Practical Session: Yoast SEO Plugin

 SEO & SEM
What is Off-Page SEO?
Off-Page SEO is the use of keywords off your site. Search engines use mentions of your site, business
name, and keywords used on other places across the web in order to determine your ranking in
their results. Great ways to optimize your off-page SEO value on your own include setting up social
media accounts on popular sites like Facebook, Twitter, LinkedIn and Google+ so that interested
parties can follow you and share your posts. As with on-page SEO tactics, always make sure that you
keep your preferred keywords and phrases in mind when you update your social media accounts.
Whenever you can use these terms in a way that sounds normal and natural on these popular third-
party sites, you can help to boost your SEO value by quite a bit over time. See to it that your social
media profile descriptions and "about" summaries you use are laced with keywords when
appropriate. Always make your social media updates as helpful, interesting, and relevant to the
consumer as possible. Feel free to engage your followers in polite conversation if a question is
asked. This is a great way to build both a loyal customer following, and a high SEO ranking to boot!
As you can see, On-Page and Off-Page are both vital to the success of your website or blog in their own
right. Use keywords appropriately and accordingly on your own site as well as social media
networks for the maximum results. 
 SEO & SEM
What is SEM?
Search engine marketing (SEM) is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results
pages (SERPs) primarily through paid advertising. SEM may incorporate search
engine optimization (SEO), which adjusts or rewrites website content and site
architecture to achieve a higher ranking in search engine results pages to
enhance pay per click (PPC) listings.

Practical Session: Google Adwords

SEM
 THANK YOU

With best regards

F l a m e c o m m u n i c a ti o n s p v t . L t d . & I F l a m e
E m a i l : i fl a m e @i fl a m e . i n
w w w . i fl a m e . i n
w w w. F l a m e c o m . i n