Step 3: Create the Persona

• Use a photo that looks like a “real” person, not a model

• Name first name starts with the first letter of the segmentation
• Quote(s) that describe their motivation for using the product
• Key differentiators what is special about this person relevant to
the project?
• Personal profile in short paragraphs – tell their story
• User goals for the product emphasizing end goals
• Personal information as a bullet list
• Computer and internet usage that would help define their
technical abilities, if relevant, or illustrate significant behavior
patterns and skills (present or absent) relevant to the project
Step 3: Create the Persona
• Parxat: practical user

• Shirin: social user

• Roza: replacement user