CHASE ME IF YOU CANuu.

History:

In 1806,William Colgate, himself to make soap and candle factory in Dutch street in NewYork under the name of William Colgate & Company In 1857,William Colgate died and company was handover to his son samuel Colgate.

In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube,Colgate Ribbon Dental Cream, in 1896. In 1908 they initiated mass selling of toothpaste in tubes. The "B.J. Johnson Company" was making a soap entirely of palm and olive oil, the formula of which was developed by B.J. Johnson in 1898. The soap was popular enough to rename their company after it - "Palmolive".

At the turn of the century Palmolive, which contained both palm and olive oils, was the world's best-selling soap. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company", the current name George Henry Lesch was president, CEO, and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, during that time transformed it into a modern company with major restructuring.

In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start, as well as the license of the Ajax brand for laundry detergents in the U.S., Canada and Puerto Rico, to Phoenix Brands, LLC as part of their plan to focus on their higher margin oral, personal, and pet care products. Today, Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.

LIST OF PRODUCTS
 FOR THESE PRODUCTS AGAIN WE GET THE RECORDBREAK IN THE IDA(INDIAN DENTAL ASSOCIATION)  Colgate Dental Cream  Colgate Active Salt  Colgate Max Fresh  Colgate Total 12  VColgate Plax  Colgate 360 ActiFlex  Colgate Extra Clean Gum Care  Colgate Sensitive Toothbrush  Colgate 360 Toothbrush  Colgate Zig Zag  Colgate PerioGard  Colgate Sensitive  Colgate Gel Kam  Colgate Visible White FOR THE YEAR 2011 WE ARE MAINLY CONCENTRATING FOR THE KIDS.

WE INTRODUCES

|KIDS PRODUCTS}

Product Life Cycle

?
CASH COW DOG

Now our company in star position

?
CASH COW DOG

STRATEGIES
 TO SUSTAIN IN THIS POSITION WE ARE GOING TO IMPLEMENT NEW STRATEGIES.  THIS STRATEGIES ARE GOING TO BE IMPLEMENTED WITH LOW COST.

COLGATE HANDY

COLGATE HANDY
There will be hand touch button at the middle If we press the button only 5ml of liquid paste will reach the fiber part The advantage is that kids cant able to eat the paste The paste will spread through all the teeth The kids will love to use it for its spicy look We are providing it in different colours.
NOTE:The kids cant press the button as it needs more pressure only adults can press it

KIDS PLASH

KIDS PLASH
The solution is to clean the kids tongue. This will be more cool and sweet when it is poured into the mouth. After 4 seconds it will be tasteless which makes the to spit it immedietly. Within the 4 seconds it will clean the kids mouth and tongue.  No need to compell the kid for tongue clean the kid will eager to use it for its sweet taste and chillness

DORA CONTEST

DORA CONTEST
There will be cartoon still in packing of any kid product. There are totally 3 stills available. If a kid collects all the three and send it us he /she will win the contest. The winners image will be scanned and winners catoonised actions will be included as a character in dora cartoon in a episode. We will select one winner for one week. Example : Rajini kanth in sultan the warrior

Can you guess who is our brand ambassador

Any ideas..

As it is a kids product we have Darsheel Safary as our brand ambassador..

JUST IN TIMES
We are producing products according to order given by marketing team. No inventories no stocks. The production department will act according to marketing teams order.  we are doing this for cost reduction.  As we have fixed kids as our target we have evergreen market..

Thank you
I think you all have convinced with our strategies. Thank for being a pleasant audience..