Presenter 

Akil Mohammod
18202012
Nusrat Jahan Promi
18202023
Maisha Mahjabeen
18202028
Do you think that 1-
For-1 Foods has
enough information
to create a
successful Who is the target market? 
marketing strategy? • Healthy lifestyle 
If not, what other
• Price and length of experience. 
questions need to be
• Online survey. 
answered and what
research
methodology should
be used? 
 What other Value change.
types of
research could
have been Company's morality and
used to gather heroic action. 
the insights
uncovered in
More descriptive study.
the studies?
 Could this
research have
been done
using tracking • Individualized approach
• Buy one give one strategy
data and • Tracking data and using Google analytics 
Google • Themes and trading content
Analytics?
Why or why
not?
Is a hiking trip a proper venue for ethnographic research?
What about dinner at a restaurant?

Too ideal!! Nature and better Result statistics  Consistent and flat Customer wants
quite environment  approach  and believes
 Now that Business strategies and consumer motivations 
qualitative
research has
been done, Social media

should 1-For-1
Foods do Consumer market and some advantages (web,
researching hundreds of thousands of customers)
quantitative
research? Why
or Why not? Customer's mindsets
Recommendation 

More Comparing
Controlled Using social
secondary strategies
setting. media.
information.  with other
Thank you