1) What’s the definition of Marketing?

 
Marketing is the process of planning and executing conception, pricing, promotion and the distribution of
ideas, goods and services to create exchanges that satisfy the individual and organizational objectives.

2) Are Marketing and Sales the same thing?

No
3) What’s the definition of Global and International Marketing?
Is a discipline based on a sales strategy designed for a product or service within a single world market,
which in turn includes micro-markets in the form of countries.
4) What’s the area of action of Global Marketing?
The entire world is a marketplace for the company. There is no difference in products available globally
since the products are exactly the same.
5) What’s the area of action of International Marketing?

A country specific marketing and their marketing strategies are designed to meet local markets only.
6) What’s the definition of Business Plan?
A business plan is a document that describes and explains a business to be carried out, as well as different
aspects related to it.
7) Write the most important parts of a Business Plan
Executive summary /Business description / Market analysis and strategy / Marketing and sales plan /
Competitive analysis / Products and services description / Financial Projections

8) What are the advantages of a Business Plan?

In case of looking for financing, it helps us to achieve it.

It serves as a guide to start a business up and then operate it
To know the viability and profitability of a business before starting it.
9) What are the reasons for Internationalization of Markets?

Due to the existing competition in the market.

Due to the desire to improve the product or service.
Due to the economic growth of the company.
10) Write the most important characteristics of Sales
The interest is focused on the product.
Insists on the needs of sellers.
Planning is oriented towards the short term in product and current markets.